Project
Tessal London is a new luxury Arabic fashion statement launched in the streets of London.
Challenge
This is a first of a kind fusion concept in fashion where traditional Arabic fashion meets the modern Arab lifestyle in London. Whyletz created the brand name from the concept of ‘tassel’, and executed into a royal, premium, luxury experience.
Results
Tessal become an appealing brand, attracting the Middle East audience in their second home, London. The royal touch in the branding and products give the feeling of elegance and luxury.
