Project
Rocksport is Asia’s Largest adventure training program that is continuously involved in the process of finding innovative uses of adventure activities. Rocksport is focusing to make a positive transformation in participants with an idea of making adventure accessible to masses. Rocksport wanted a refreshed identity to expand to new regions.
Challenge
Rocksport is Asia’s Largest adventure training program that is continuously involved in the process of finding innovative uses of adventure activities. Rocksport is focusing to make a positive transformation in participants with an idea of making adventure accessible to masses. Rocksport wanted a refreshed identity to expand to new regions.
Result
The refreshed identity that depicts a child climbing the wall in the shape of ‘R’ gives a dynamic brand feel, and definitely, the icon will be remembered among the audience. The brand graphics and communication collaterals came out engaging and interesting.
