Project
Payzana, Monyglob’s latest venture in Africa, introduces a revolutionary payment transfer app for seamless global transactions. This mobile app, designed for quick and secure money transfers, is set to redefine industry standards with the backing of Monyglob’s expertise in exchange solutions.
Challenge
Monyglob partnered with Whyletz to craft a young and modern fin-tech brand, from conceptualizing the brand name to creating the identity and design guidelines. The challenge was to create a contemporary yet approachable brand that resonates with the diverse cultural landscape.
Result
Payzana – the brand name stands for the flow of wealth and ease of transfer. The visual identity resonates with the name, with the flowing element symbolizing the easiness of transactions. Positioned to disrupt the fintech market, Payzana offers secure and rapid solutions for users in Africa and beyond, anticipating the evolving needs of the digital financial market.
Deliverables
- Brand Strategy
- Brand Name
- Brand Identity
- Brand Guidelines
