Botswana | Retail


OnTheGo is a forecourt retail chain from Choppies that offers essentials, quick bites on the go. Headquartered in Botswana, Choppies is one of the largest supermarket retail chain in Southern Africa. OnTheGo by Choppies launched in Botswana in collaboration with Shell petrol stations. 

Whyletz helped Choppies to introduce a modern brand from naming to retail store design. 


  • Brand Strategy
  • Brand Name & Identity
  • Brand Guidelines
  • Retail Concept 
  • Space Branding