The Finance publication from the house of Malayala Manorama needed a launch campaign to relaunch its new look to public.
We had to create a local campaign focused on the low-to-medium level audience who buy the magazine for their financial planning. We created a simple and very direct messaging through real testimonials that Sambadyam got from their past readers. The campaign contains very direct testimonial video and print Ad focusing on the results they got. Also, we helped the brand to promote locally through newsstands.
The campaign got the attention of the public. People also appreciated the creativity. The magazine readership got increased.