Ice creams brings together happiness, family, friends, love, hope and a lot more with it. It is this one common aspect that we all share and cherish and keeps us going. Iceberg compliments the mankind for this commonality. The challenge was to rebrand without turning off their current consumers. We created a core concept and brand strategy based on that to make a bold statement to get the attention it deserved. With proper brand guidelines, we refined the brand communications.