Project
Focher brings in the exclusive international footwear brands first time to India.
Challenge
Foscher is built by a group of professionals and experts working in the footwear industry since a long time, promoting an active lifestyle. Bringing in international brands like Puca, Spot, Kaido etc, Foscher itself is planned to be placed as an active lifestyle brand in consumer minds.
Result
The sharp and edgy identity gives the active and always moving concept. The brand name depicts an explorer who keep moving with the beats of the world. The swallow bird icon potrays the speed and growth of the brand, keeping the standards always high.
