Design, Strategy

Journal

THE ENERGY OF HUMAN CONNECTIONS
There is a link between each part of the ring, representing the power of connections that remain over time and distance.

THE CELEBRATION OF INGENUITY
An exquisite ring found in Saroug Al Hadeed is the inspiration behind the logo. Fashioned with utmost care by the skilled craftsmen of the past, this ring is a celebration and reminder of Expo’s role as a global point of intersection today.

THE SPUR OF PROGRESS
A timeless effort for continuous improvement and advancement, the ring reminds us that ingenuity and innovation remain one of the most enduring characteristics shared by humanity.

Sheikh Mohammed said the logo “represents our message to the world that our civilization has deep roots. We were and will always be a pot that gathers civilizations and a center for innovation. Over 4,000 years ago, the people who lived in this land had a deep creative spirit and today the people of this country are building the nation’s future for centuries to come.”

Reference: www.expo2020dubai.ae