“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” – Milton Glaser

 

Seeing a mere social media post or a small piece of ad in local newspapers can sometimes make a huge difference! When one of our team members came across this post and WhatsApped us the same, we all right away agreed to enter the contest – because of the sole cause the concept focused on. The team started researching on the topic and got deep into it to come up with a mark that had to connect with the audience at their first glance. The names in the judging panel – Prakash Varma, Anjali Menon and Ambika Pillai gave our designers an even more inspiration to come up with the best!

The voice every Malayali loves – Mohanlal – narrated the story behind GrandMark, or lovingly called, “Ammumma Mark” – a story that touched each one of us emotionally. Our lead designers – Ahsan Naseef, Jithin Jose and Waseem Ahammed put their hearts and souls into creating a simple yet strong mark for the products which were created by the gentle hands of the elders that were to be available in the market – a mark so special that it creates an emotional attachment in the hearts of people who understand what lies beneath.

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Our designers sketched a GrandMark and each and of them were developed into a beautiful story to connect with the audience. The logo options, the story and mock-ups for the logo were made into a beautiful presentation and were mailed. It must be said that we submitted our entries for the GrandMark contest and almost forgot about the result of the contest until our Boss, Ahmad Vaseem, got call from Lakshmi Menon, the heart and brain behind GrandMark, herself rang up our Boss and cracked the GOOD news – the ‘GrandMark’ designed by our illustrator Jithin Jose was unanimously loved by the 3 judges!

 

2 (1) copyThe prize distribution event, which was also the 90th birthday celebration of the founders’ grandmother, was attended by the team. Our Boss presented the logo story – framed, and the identity guideline to the founder and everyone appreciated our efforts and designs.

Good Karma Foundation, incorporated in 2008, by California based business entrepreneur, Vasudev Narayanan and his family, is a foundation that provides assistance in education, health care and advancement of the underprivileged in Kerala and San Francisco. The foundation have been stumbling upon beautiful work created by some their senior citizens. The reason to create a ‘GrandMark’ was to help identify a range of products crafted by grandparents to be available in the market.

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” – Milton Glaser   Seeing a mere social media post or a small piece of ad in local newspapers can sometimes make a huge difference! When one of our team members came across this …




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