Story behind Dubai Expo 2020 logo
Editor | 30-03-2016
The world is looking forward to 2020, for many reasons, and the main one for traders and buyers is definitely the Expo 2020. This time happening in Dubai, and hence will become the most popular World Fair since its inception, the new logo was unveiled by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai.
The main theme of Expo 2020 is “Connecting Minds, Creating the Future” with the sub-themes being Sustainability, Mobility and Opportunity. The logo of Expo 2020 is inspired from a simple gold ring that was dug out from Saroug Al Hadeed, an archaeological site discovered by His Highness, Sheikh Mohammed bin Rashid Al Maktoum.
With artefacts dating back to the Iron Age – from discoveries that belongs to Egyptian Pharaoh, Thutmose III, cedar wood from Lebanon to objects from modern day India and Afghanistan – it was clear that the place was a place to gather and connect, where people and ideas met to create something astonishing.
People are using technology in new and exciting ways. For example, to teach students hundreds of miles away, unable to receive anything more than a basic education. New ideas open up new possibilities.
THE ENERGY OF HUMAN CONNECTIONS
There is a link between each part of the ring, representing the power of connections that remain over time and distance.
THE CELEBRATION OF INGENUITY
An exquisite ring found in Saroug Al Hadeed is the inspiration behind the logo. Fashioned with utmost care by the skilled craftsmen of the past, this ring is a celebration and reminder of Expo’s role as a global point of intersection today.
THE SPUR OF PROGRESS
A timeless effort for continuous improvement and advancement, the ring reminds us that ingenuity and innovation remain one of the most enduring characteristics shared by humanity.
Sheikh Mohammed said the logo “represents our message to the world that our civilization has deep roots. We were and will always be a pot that gathers civilizations and a centre for innovation. Over 4,000 years ago, the people who lived in this land had a deep creative spirit and today the people of this country are building the nation’s future for centuries to come.”