Like a champion is crowned at every Super Bowl, brands also win big with their Super Bowl commercials that are aired at increasingly high priced TV ad slots. But in the age of social media, both big and small brands can score a touchdown on Super Bowl Sunday. An estimated 78% of consumers engage on social media while watching the annual championship game of the National Football League (NFL). So let us scroll back to 4 ingenious social media posts by brands, during the most-watched television broadcast in America.

 

Doritos

The flavoured tortilla chips brand bought tickets for fans and created a large Dorito-shaped section in one of the end-zones in the stadium. Then they tweeted about it.

 

Cheerios

The cereal brand saved an image for just the right moment, which happened to be the game-ending interception at Super Bowl XLIX.

 

Oreo

When the stadium experienced a blackout during Super Bowl XLVII, the sandwich cookie brand sent a tweet to capitalize on the unfortunate turn of events; and became massively popular on social media.

 

Captain America: The Winter Soldier

Marvel Cinematic Universe used this screen grab from their upcoming movie, which mirrors the rough tackles and fouls of gridiron football.

This year, as the American Football Conference (AFC) champion New England Patriots battle it out with the National Football Conference (NFC) champion Atlanta Falcons at Super Bowl 51 for the Vince Lombardi Trophy, brands will line up their social media posts to get in front of a large audience and be the next viral marketing benchmarks.

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