“A brand is worthless if it doesn’t connect with the right audience in a relevant way.”

In a fast-paced world, where consumer choices, demands and favourites change overnight, businesses often comes off bad. It’s unrealistic for an organisation to believe that the perfect mix of products, systems, infrastructure and workforce is at the top of its game.

Brand identity is integral, akin to a signature. It is unique, personal and identifiable, and a positive brand image works wonders for business. The decision to rebrand however is a big one – it is not just changing your brand logo and designs. Rebranding, if done skilfully, is a massive win for any company. A well-thought out, strategic brand strategy focuses on the positives and eliminates the negatives.

Thinking about rebranding? Do you need to? Here are some key points to consider:

  • Take a step back and evaluate. Is your brand doing all you want it to do? As the saying goes, ‘If it aint broke, don’t fix it.’ But if it is, know exactly what parts of the mix are flawless, and what isn’t working the way it should.
  • Assess the playing field. Know your competition. Establish their strengths and weaknesses and relate them against your own.
  • Know yourself. What can you do better? Try everything possible when it comes to giving yourself that extra boost to set you at the forefront of the competition.
  • Customer. Customer. Customer. You know your customer? Look again. Pay close attention to consumer behaviour and find out if you’re really giving them what they want.

The big decision. Rebranding is more than just a change in logo and tagline. It’s about telling your brand story the way it was meant to be told, so that everyone listening, never forgets.

Successful rebranding takes your business up a ladder that previously didn’t exist, giving your brand the foundation to evolve and flourish, whilst reinforcing your core business strategy, values and image.

It’s a conscious choice to stay relevant, revive growth and build loyalty. It may not be easy, but it will definitely be worth it.

 

Reference : James Pass Design

(Est. 1997) “Netflix is the world’s leading Internet television network with over 44 million members in more than 40 countries enjoying more than one billion hours of TV shows and movies per month, including original series.”
Netflix needed a brand through-line: a conceptual and visual thread to connect everything. Our challenge was to create something broad enough for a global brand but still unique and identifiable. To create something variable yet systematic and bulletproof. It had to be visually striking, adapt to any format, and hold up to interpretation by agencies and vendors around the globe.

The solution: The Stack, a visual metaphor and an identity system in one. It implies both the infinite, ever-changing catalogue and the custom-curated selections that make up the core of the Netflix service.

“The big challenge was unifying everything. They’re really successful, obviously, but the brand itself was a little fractured because they were working with partners and agencies around the word,” explains Gretel Creative Director Ryan Moore. “They had the logo and some basic text guidelines, but due to the sheer growth, they couldn’t oversee digital, print, trailers, and social media. What they needed was an idea to stitch everything together—a conceptual approach—but certainly a visual system all these agencies could look at and adapt to any format they needed to.”

Netflix rebranding

The new logo is available exclusively on the Orange is the New Black season 2 trailer and nowhere else on any of Netflix’s digital domain.

netflix rebranding

 

Reference: Gretel,
UnderConsideration

Read directly from Google official blog:
 
Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. And today we’re changing things up once again:

 

So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!

Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.

This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.

Source: Google Official Blog

Building Brands People Love.