Ever since Medium first launched in beta three years ago, it has sported a logo that is simple, elegant, and strong, big, bold, black-and-white slab-serif M, from the font Stag.

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It served them well through their first few years, but as Medium has grown and evolved, the logo has begun to feel flat, impenetrable, blunt, and not to be toyed with. It is also not particularly distinctive, either. In short, it no longer captured or conveyed what Medium has become.

They set out to create a logo that was a better reflection of who they were and came up with a million different ideas for a new M icon. & they were on to something! This simple geometric interpretation of the M felt fun — like a delightful game or a deeply satisfying puzzle.

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Whyletz

 

Lastly, after much design philosophizing as to whether the logo should be rendered in perspective, isometric, or axonometric projection (they went for isometric), they created a exhaustive range of different heights and angles to make sure we landed on the most steady and most optically pleasing form.

Whyletz

 

And finally, the result:

Whyletz

 

Reference: Medium

Asana has got a new look, and that’s what they had been working on for the past several months. Teams across the globe in every industry—from fast-growing tech companies like Pinterest and Uber, to organizations like the United Way and NASA, to global brands like Disney and Verizon—use Asana to achieve more than they could before. There’s more opportunity to make work even easier for you. So, after countless customer conversations, user experience studies, and prototypes, they built a new Asana.

Before

2.-before


After
3.-after

Asana is a powerful product with a lot of features, and in the old Asana it could feel overwhelming to get started with your team. To fix that, the product needed some big changes. In fact, the number one request from customers was an improved design. The new Asana is redesigned to make tracking work to completion easier, so teams can get on board quickly and use Asana to achieve their goals. Asana is on a mission to help you and your team do great things together. By making it easy to keep track of your work, we give you more time to do the work that matters: building software, curing patients, cooking meals, or whatever it is your company does.

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Asana’s new logo

 

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Asana’s 3 dots used to patiently wait in line at the deli counter, but now they’re working together on a common goal. Instead of a cool green, they’re now an empowering, warm coral, with a glow that conveys the active energy between the team. The letter forms, placement, and arrangement of our logo were crafted with purpose. If you look closely, you’ll notice that there are three dots equally spaced inside the “A” letters in our word mark.

The new Asana is the easiest way to track work, and get results.

Reference : Asana

The brand new Asana

The brand new Asana

by Editor | 09-10-2015

Top 7 Gen Z brands in India

Top 7 Gen Z brands in India

by Editor | 22-10-2018

Building Brands People Love.