The world is looking forward to 2020, for many reasons, and the main one for traders and buyers is definitely the Expo 2020. This time happening in Dubai, and hence will become the most popular World Fair since its inception, the new logo was unveiled by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai.

The main theme of Expo 2020 is “Connecting Minds, Creating the Future” with the sub-themes being Sustainability, Mobility and Opportunity. The logo of Expo 2020 is inspired from a simple gold ring that was dug out from Saroug Al Hadeed, an archaeological site discovered by His Highness, Sheikh Mohammed bin Rashid Al Maktoum.

With artefacts dating back to the Iron Age – from discoveries that belongs to Egyptian Pharaoh, Thutmose III, cedar wood from Lebanon to objects from modern day India and Afghanistan – it was clear that the place was a place to gather and connect, where people and ideas met to create something astonishing.

People are using technology in new and exciting ways. For example, to teach students hundreds of miles away, unable to receive anything more than a basic education. New ideas open up new possibilities.

THE LOGO:

expologo (1)THE ENERGY OF HUMAN CONNECTIONS
There is a link between each part of the ring, representing the power of connections that remain over time and distance.

THE CELEBRATION OF INGENUITY
An exquisite ring found in Saroug Al Hadeed is the inspiration behind the logo. Fashioned with utmost care by the skilled craftsmen of the past, this ring is a celebration and reminder of Expo’s role as a global point of intersection today.

THE SPUR OF PROGRESS
A timeless effort for continuous improvement and advancement, the ring reminds us that ingenuity and innovation remain one of the most enduring characteristics shared by humanity.

 

 

Sheikh Mohammed said the logo “represents our message to the world that our civilization has deep roots. We were and will always be a pot that gathers civilizations and a centre for innovation. Over 4,000 years ago, the people who lived in this land had a deep creative spirit and today the people of this country are building the nation’s future for centuries to come.”

 

Reference: www.expo2020dubai.ae

When asked about the (old) Uber logo yesterday, the CEO and co-founder Travis Kalanick commented : “Have you ever looked at someone’s hairstyle and thought ‘Oh my, you peaked in the 1990s?'”

The company had got a new brand identity and has updated the App icons. The new logo as described by the CEO Mr. Kalanick, himself, is “at once more grounded and elevated.” Compared to the previous logotype, there’s tighter text spacing, heavier letter weights and the curves at the left tip of the letter U and the right tip of letter R is gone. “Some might say it’s less fussy (in part because we have cut the curls, our 1990s hairstyle),” Mr. Kalanick wrote.

Our new look and feel celebrates both our technology and the cities we serve.
This updated design reflects where we’ve been, and where we’re headed. The Uber you know isn’t changing, our brand is just catching up to who we already were.
Travis Kalanick, CEO

Uber_Rebranding_Whyletz_Blog   Uber_Rebranding_Whyletz_Blog

The bolder, more substantial logo is meant to make it more visible from afar and reflect Uber’s maturity as a company.

Along with the new wordmark, the company has dropped the “U” from its app symbol, replacing it with a white circle that partially encloses.

Uber_Rebranding_Whyletz_Blog2     Uber_Rebranding_Whyletz_Blog3The design has philosophical origins: the square represents a “bit,” while the circle depicts an “atom”. “The unique aspect of Uber is that we exist in the physical world,” Mr. Kalanick explained. “We exist in the place where bits and atoms come together. That is Uber. We are not just technology but technology that moves cities and their citizens.”

That “bit” will also be a running theme in Uber’s partner apps, as seen in the hexagonal shape that encloses a square for the driver logo.

The new identity also introduces much more colour to the brand. Whereas before it was simply black and white a lil bit of blue, it now features a more vibrant palette and patterns, all of which will be localized and tailored to each country Uber serves. Uber, being a transportation network woven intot he fabric of cities, there is a drastic change from the black and white Uber. After months researching on textures, art, fashion, architecture, people and a lot more, specific to the cities, Uber came up with attractive geometric patterns and bright colours.

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China

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India

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Ireland

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Mexico
Uber on!

Ever since Medium first launched in beta three years ago, it has sported a logo that is simple, elegant, and strong, big, bold, black-and-white slab-serif M, from the font Stag.

Whyletz

It served them well through their first few years, but as Medium has grown and evolved, the logo has begun to feel flat, impenetrable, blunt, and not to be toyed with. It is also not particularly distinctive, either. In short, it no longer captured or conveyed what Medium has become.

They set out to create a logo that was a better reflection of who they were and came up with a million different ideas for a new M icon. & they were on to something! This simple geometric interpretation of the M felt fun — like a delightful game or a deeply satisfying puzzle.

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Whyletz

 

Lastly, after much design philosophizing as to whether the logo should be rendered in perspective, isometric, or axonometric projection (they went for isometric), they created a exhaustive range of different heights and angles to make sure we landed on the most steady and most optically pleasing form.

Whyletz

 

And finally, the result:

Whyletz

 

Reference: Medium

Asana has got a new look, and that’s what they had been working on for the past several months. Teams across the globe in every industry—from fast-growing tech companies like Pinterest and Uber, to organizations like the United Way and NASA, to global brands like Disney and Verizon—use Asana to achieve more than they could before. There’s more opportunity to make work even easier for you. So, after countless customer conversations, user experience studies, and prototypes, they built a new Asana.

Before

2.-before


After
3.-after

Asana is a powerful product with a lot of features, and in the old Asana it could feel overwhelming to get started with your team. To fix that, the product needed some big changes. In fact, the number one request from customers was an improved design. The new Asana is redesigned to make tracking work to completion easier, so teams can get on board quickly and use Asana to achieve their goals. Asana is on a mission to help you and your team do great things together. By making it easy to keep track of your work, we give you more time to do the work that matters: building software, curing patients, cooking meals, or whatever it is your company does.

4.-Brand-Attributes-1024x1004

 

 

Asana’s new logo

 

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Asana’s 3 dots used to patiently wait in line at the deli counter, but now they’re working together on a common goal. Instead of a cool green, they’re now an empowering, warm coral, with a glow that conveys the active energy between the team. The letter forms, placement, and arrangement of our logo were crafted with purpose. If you look closely, you’ll notice that there are three dots equally spaced inside the “A” letters in our word mark.

The new Asana is the easiest way to track work, and get results.

Reference : Asana

Read directly from Google official blog:
 
Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. And today we’re changing things up once again:

 

So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!

Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.

This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.

Source: Google Official Blog

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