Social Media – temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. Here’s a look at just some of the ways social media marketing can improve your business:

  1. Increased Brand Recognition. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed.
  2. Improved brand loyalty. Brands who engage on social media channels enjoy higher loyalty from their customers. Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.
  3. More Opportunities to Convert. Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion.
  4. Higher conversion rates. Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element; the fact that brands become more humanized by interacting in social media channels. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.
  5. Higher Brand Authority. Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. And when they post your brand name, new audience members will want to follow you for updates. Not to mention, if you can interact with major influencers on Twitter or other social networks, your visible authority and reach will skyrocket.
  6. Increased Inbound Traffic. Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. The more quality content you syndicate on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.
    Social Media
  7. Decreased Marketing Costs. Six hours is not a significant investment for a channel as large as social media. If you can lend just one hour a day to developing your content and syndication strategy, you could start seeing the results of your efforts. Even paid advertising through Facebook and Twitter is relatively cheap (depending on your goals, of course). Start small and you’ll never have to worry about going over budget.
  8. Better Search Engine Rankings. SEO is the best way to capture relevant traffic from search engines. It’s no longer enough to regularly update your blog, ensure optimized title tags and meta descriptions, and distribute links pointing back to your site. Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media. As such, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy.
  9. Richer Customer Experiences. Social media, at its core, is a communication channel like email or phone calls. For example, if a customer complains about your product on Twitter, you can immediately address the comment, apologize publicly, and take action to make it right. Or, if a customer compliments you, you can thank them and recommend additional products. It’s a personal experience that lets customers know you care about them.
  10. Improved Customer Insights. Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening. For example, you can monitor user comments to see what people think of your business directly. You can measure conversions based on different promotions posted on various social media channels and eventually find a perfect combination to generate revenue.

Reference : Forbes
AdWeek

The International Advertising Association (IAA) India chapter marked its 25 years of existence and our own Kochi hosted its 3-day summit – the biggest marketing and communications summit in the country.

IAA Summit

 

Here’s a doggy bag of takeaways from IAA India’s Silver Jubilee Summit held at le Meridien Hotel, Kochi.

1. “Branding is not about advertising… It’s important to build a brand that converges with what’s on ground,” said Amitabh Kant, Secretary, Industrial Policy and Promotion, Government of India. “Brand India will rise if India continues to grow.”

2. “I’d like to thank you for my learnings, and I can’t thank you enough for my earnings,” said the King of Bollywood, SRK. Adding to it, “my belief is that the next big star will not be from the film world or TV world, but will be from the digital world.”

3. Focus on Solutions. Take that extra step. Don’t give up: Sachin Tendulkar (excerpts from Prasoon Joshi‘s interview of Sachin Tendulkar)

COHTnp-VEAAKOze

 

4. Advertising needs a new business model. A new world order is where you make money because you do good. Today’s marketing is about co-creation; tomorrow’s marketing is about co-action. Cindy Gallop, Founder and former Chair of BBH, USA and founder of the MakeLoveNotPorn, New York

5. Put your best in what you do and people reach out themselves to work for you: Ritesh Agarwal, 21-year-old founder of OYO Rooms

6. Think of relevance instead of disruption. Online companies will have limited reach. Only one can become #1: Fernando Ortiz-Ehmann, Senior Strategist, Saffron Brand Consultants, Madrid

7. Social is set to disrupt all that we believed is gospel in marketing . All the four Ps are set to be disrupted But social media cannot make your brand better: Simon Kemp, Regional Managing Director, We Are Social, Singapore

8. It’s not easy for an Indian company to build globally acceptable brands. Understanding the equity of tradition is critical: Sanjiv Puri, President FMCG, ITC Ltd.

9. Engagement and conversation is the essence of a social network like Twitter: Parminder Singh, Managing Director, Twitter (South East Asia/ India/ MENA).

10. Content is no longer about newspapers and magazines. It’s about creating properties that are exclusive. It’s important to be in the Content Business and not the Advertising Business: Rahul Welde, Vice President – Media, Unilever Asia, Africa, Middle East, Turkey & Russia

 

IAA Summit
Whyletz CEO, Mr. Ahmad Vaseem at the WHAT’S COMING NEXT on the second day of the IAA Summit.

The IAA, headquartered in New York, is an integrated advertising trade association with membership representing advertising agencies and the media. It comprises of corporate members, organisational members and educational affiliates, as well as 56 chapters with individual members and young professionals from 76 countries.

 

Sources :
Twitter (#IAASummit) | AFAQS | CAMPAIGNINDIA | DNA

You’re ready to develop a new brand or you decide to evolve your existing brand. & you’ll quickly realize that you’re filled with options – from freelancers to branding agencies, options to finalize the right branding partner.

 

Finding the best & the right branding partner
is like finding a diamond in the rough.

Shortlist 4-5 branding agencies which you think are the best. Interview them all and narrow it down to 2-3 firms. Have in mind clearly your goals, budget and deadlines so that when you talk to them, they get your objectives.
“Be open about your budget and goals. That way, no one wastes time if there isn’t a financially mutual fit.”

 

None prefer spending lakhs of rupees to
fall into a relationship that doesn’t eventually work.

Once you short list agencies you think are the best for your branding, consider the below points. They’ll help you find the best partner.

 

First impression is the best impression.
Make the most out of the subtle first interactions. Ask yourself the following questions during and after the first talk :
– How do they interact with you before you become their client.
– Are they prompt in initial mail exchanges and schedules?
– Do they ask relevant questions during your meetings? & How smoothly do they flow?

Natural chemistry matters. It never should be like a blind date where you realize both parties have nothing in common. If you’re not compatible as people, it will reflect in the work product.

 

You are unique.

A big part of successful branding is the ability to problem solve with a fresh perspective. Some branding agencies have portfolios that are undifferentiated – all work across clients look the same. You visual identities should express your brand’s unique voice and must solve your specific challenges.

 

Branding is not creation of new logo.
Your brand should live in the real world. Your branding partner needs to be well-versed across channels and mediums, and able to ideate and implement across various touchpoints.
Some agencies are strong with strategy but not so well versed with design. Others excel with design but fall short with the strategy. You want an agency that can deliver on both brand strategy and design at an equally high level that’s in line with your brand’s bigger picture.

 

They should lead you. Not vice versa.
A great agency should be committed to make your business successful. They shouldn’t be afraid to step forward, speak up, and say “Here’s what needs to happen in order to build a successful brand.”
Greatness is built by collaboratively working together to achieve success. Agencies that are client-led often result in poor outcomes. A great agency is built to lead the project, not just to stay on time, budget and scope, but more importantly to push you to a state that will make your brand more impactful.

 

Great agencies don’t focus on design deliverables first. They focus on the strategic path that will take you from where you are to where you want to be. What you need is an agency that can deliver both brand strategy and design – both at the highest level.

An integral part of your business success is reaching customers through inventive and comprehensive social-media marketing campaigns.

Here are some tips to help build up your following and your brand.

  1. Make your tweets stand out.

If you don’t want your posts to get lost in the Twitter stream, make sure to include an image, related link or even an emoji to separate your missives from the torrent of other tweets.

  1. Express yourself with longer posts.

If you feel limited by Twitter’s 140 character count, feel free to expand on a point with posts on platforms like Tumblr, Google+ and LinkedIn.

  1. Strengthen your Facebook network.

If you find that you aren’t getting the response you are after from your company’s Facebook page, create some groups to spark more connections and conversations around your product and brand. Your customers can also choose to get updates from you this way.

  1. Inspire action.

Include call to action buttons (i.e. “like this page” and “learn more”) in your posts to gain more traction, clicks and conversions.

  1. Stay top of mind.

Market and post consistently across multiple platforms. Tailor your posts for each community and be sure to include links to your other social accounts in the bio and about sections so customers know where else to find you.

  1. Make connections.

You’re not just selling a product or a service, but a larger network. If you know of people in your orbit who would benefit from meeting, whether they are an investor, advisor, client or customer, make the introduction – you and the brand be well remembered.

  1. Share your feedback.

When you get positive feedback from a customer, don’t be afraid to highlight it. Retweet customer praise, thank individual customers on your Facebook page and consider a crowd sourced, user-generated campaign.

  1. Veer off the beaten track.

If a marketing idea appeals to you but you’re not sure if it’ll work, do the research but give it a try anyway. People will appreciate something a little unusual, and it could go viral.

9 . Stand behind your actions

Being honest, forward and entirely reasonable will win support from social media audience and will gain new paying clients.

  1. Put a positive spin on things

Emotions are contagious and people love optimism. Social media users are more likely to follow you if you share happier updates all the time.

 

Source : www.entrepreneur.com

“Personal branding” is a bit of a buzzword these days. Many claim to be experts on it even though the subject isn’t really that complicated at all.
It is simply the art of creating a recognizable brand around yourself. The goals are:

Be recognized whenever the brand is seen.
1. Have that brand represent certain ideas in the minds of the viewer.
2. Here are 9 quick tips to help you build up your personal brand.

1. Decide between using your name or a made-up name. If you build a brand around your name, then do so for the purpose of raising your reputation. On the flip side, any brand built around you is not sellable. When you decide to quit, the brand dies. If you build a brand which is separate from you, then you can sell it.
2. Own your domain. Whatever brand you use, you need to own the dot-com. If your name is available as a dot-com, go buy it. We specifically recommend the dot-com as opposed to other domain extensions like dot-net or dot-org because dot-com is assumed by all. It is easiest to remember.
3. Invest in a professional blog design. One of the biggest mistakes bloggers make is trying to design their own blogs when they have no idea how to do it. Saying that you’re not going to invest in a professional design until you make some money is to put the cart before the horse. Realize that you need to treat your blog like a business if you want it to be a business, and sometimes that means investing in it at the beginning.
4. Use professional photo of yourself. You are going to use a photo of yourself in various places on your blog, Twitter, Facebook, etc. You want that photo to be professional and attractive. You also want it to convey the mood expressed by your brand. If your brand is about fun, then look happy and fun in your photo. You can pay somebody to take very professional photos of you. It isn’t necessary, but you’ll get better results.
5. Go for visual consistency. Preferably, you want your Facebook and Twitter background, your blog, your Youtube channel layout – all of it – to have the same overall design and color scheme. It maintains visual consistency for the brand. Also, I recommend you use the same photo of yourself in all online profiles.
6. Get a logo. You need a professional logo for your brand. Don’t use your photo as the logo. Also, make sure the logo would work equally in color and black-and-white. In other words, it should translate well into print.
7. Invest in swag. Ever thought about building out your brand into the offline world? Perhaps shirts, cups, hats, mousepads, USB sticks, business cards, etc. If you give away some swag at a conference, you’ll be easily remembered.
8. Nail down your brand keywords. This was something that Ted Murphy talked about recently. In the same fashion you might add tags to your blog post, sit down and tag your brand. What words describe the brand you want to create? Then, see if you can further nail down the brand description to a single phrase.
9. Be Everywhere. Easier said than done, right? But, this is part of being a pro blogger. You need to be out there on Twitter, Facebook, Pinterest, Youtube, LinkedIn, etc. And it all needs to lead into your blog where you are posting quality, helpful content designed to bolster your brand. You can build your brand visually all you want, but it isn’t a brand if it is not out there in front of people.

As with everything, the basics are easy. It just requires follow-through. It is one thing to read this post and ultimately do nothing different. Or you could come up with some steps to actually DO IT.
Now, go build your brand!

 

Source : www.blogmarketingacademy.com

Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff. When you look at this broad definition of branding, it can be a bit overwhelming to think about what is involved in your brand.

In short, your brand is the way your customer perceives you.

It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have… a good brand doesn’t just happen… it is a well thought out and strategic plan.

 

BRANDING PROMOTES RECOGNITION.

People tend to do business with companies they are familiar with. If your branding is consistent and easy to recognize, it can help people feel more at east purchasing your products or services.

 

YOUR BRAND HELPS SET YOU APART FROM THE COMPETITION.

In today’s global market, it is critical to stand apart from the crowd. You are no longer competing on a local stage, your organization now competes in the global economy. How do you stand out from the thousands or millions of similar organizations around the world?

 

YOUR BRAND TELLS PEOPLE ABOUT YOUR BUSINESS DNA.

Your full brand experience, from the visual elements like the logo to the way that your phones are answered, tell your customer about the kind of company that you are. Are all of these points of entry telling the right story?

 

YOUR BRAND PROVIDES MOTIVATION AND DIRECTION FOR YOUR STAFF.

A clear brand strategy provides the clarity that your staff needs to be successful. It tells them how to act, how to win, and how to meet the organization’s goals.

 

A STRONG BRAND GENERATES REFERRALS.

People love to tell others about the brands they like. People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love. On the flip side, you can’t tell someone about a brand you can’t remember. A strong brand is critical to generating referrals or viral traffic.

 

A STRONG BRAND HELPS CUSTOMERS KNOW WHAT TO EXPECT.

A brand that is consistent and clear puts the customer at ease, because they know exactly what to expect each and every time they experience the brand.

 

YOUR BRAND REPRESENTS YOU AND YOUR PROMISE TO YOUR CUSTOMER.

It is important to remember that your brand represents you…you are the brand, your staff is the brand, your marketing materials are the brand. What do they say about you, and what do they say about what you’re going to deliver (promise) to the customer?

 

YOUR BRAND HELPS YOU CREATE CLARITY AND STAY FOCUSED.

It’s very easy to wonder around from idea to idea with nothing to guide you…it doesn’t take long to be a long way from your original goals or plans. A clear brand strategy helps you stay focused on your mission and vision as an organization. Your brand can help you be strategic and will guide your marketing efforts saving time and money.

 

YOUR BRAND HELPS YOU CONNECT WITH YOUR CUSTOMERS EMOTIONALLY.

A good brand connects with people at an emotional level, they feel good when they buy the brand. Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the company.

 

A STRONG BRAND PROVIDES YOUR BUSINESS VALUE.

A strong brand will provide value to your organization well beyond your physical assets. Think about the brands that you purchase from (Coca-Cola, Wrangler, Apple, Ford, Chick-Fil-A, Quick Trip)… are these companies really worth their equipment, their products, their warehouses, or factories? No, these companies are worth much more than their physical assets…their brand has created a value that far exceeds their physical value.

 

WRAPPING IT UP

The best branding is built on a strong idea… an idea that you and your staff can hold on to, can commit to, and can deliver upon. Your brand needs to permeate your entire organization. When your organization is clear on the brand and can deliver on the promise of the brand, you will see tremendous fruit while building brand loyalty among your customer base.

 

Source : www.strategynewmedia.com

 

 

Building Brands People Love.