FMCG | India

Project

A group of businessmen came with an idea to launch an Arabian condiments brand in Kerala with broast, kabsa and manthi powders.

Challenge

This was a new and unorganized market segment in Kerala, our effort was to give a position for the brand. Branding & packaging the trending tastes into the supermarket shelves was the challenge. We named the brand ‘Zainoon’ with Arabic touch and created a logo that looked like a ship and sunrise, depicting an imported Arabian taste. With innovative packaging design and box-type packages, it stood out on the shelves.

Result

The communication materials shared the message of easily preparing evening snacks at home, which creates an opportunity in the market.

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+91 7902 51 2020 (IND)

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