A group of businessmen came with an idea to launch an Arabian condiments brand in Kerala with broast, kabsa and manthi powders.
This was a new and unorganized market segment in Kerala, our effort was to give a position for the brand. Branding & packaging the trending tastes into the supermarket shelves was the challenge. We named the brand ‘Zainoon’ with Arabic touch and created a logo that looked like a ship and sunrise, depicting an imported Arabian taste. With innovative packaging design and box-type packages, it stood out on the shelves.
The communication materials shared the message of easily preparing evening snacks at home, which creates an opportunity in the market.