Retail | United Arab Emirates

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Project

Branding an upcoming duty-free retail chain brand across the airports.

Challenge

Entering an established market with major players, a new brand face challenge to position and get the grip in. We helped the brand to name ‘LeWinkel’ and given a classy design that standout like an established brand. Starting from UAE, the graphics are aligned with Arabic design pattern, that gives a luxury feel and local at the same time.