Karimadom is a modest clothing brand evolved from the rural areas of Karimadom Colony, empowering their native women in entrepreneurship.
Clothing is a generic theme and is used everywhere. Karimadom needs to be positioned globally among other brands and it should stand out as a global brand with promises to serve. The brand needed a social outlook with a fresh identity. Being the brainchild of a Non-profit organization, Karimadom needs to be focused as a brand to serve a certain group of people which is in fact challenging.
Karimadom got a new positioning through its strategy and it became a renowned brand for modest clothing. An authentic, social identity has evolved and the brand became visible to the targeted audience as a whole.