Developing a brand for a futuristic sports & recreation city – The city of Life.
The challenge was to communicate to the public the unique concept of Creorts, get people excited about the project and build trust value.
We executed a complete branding exercise for Creorts from creating its brand identity to the brand values and the USP. We created a website that aligned to their brand tone and communication objectives. The project was one of a kind in Kerala and hence it was all the more crucial to create a first time lasting impression.
We executed a complete branding exercise for Creorts by creating its brand name to the marketing activities. The multi-diverse project with Sports City, Adventure & Entertainment park, Resort & Tourism, Sustainable Development Activities, we coordinated it into diversified graphics and color palette. The project was one of a kind in South India and we tried to create a first time lasting impression.