Rebranding an e-commerce product to a space-saving concept brand. Cbeeso was a wardrobe product company selling portable wardrobes in leading e-commerce brands like Flipkart & Amazon. They wanted to create their own range of space-saving products and own e-commerce.
Scaling a business from a single product line to a brand with range of products has its challenges in strategy and positioning. We gave an uplift for the business with a new name ‘Comfold’ with the tagline ‘Comfort. Unfold.’ Comfold became an innovative space saving brand with wall beds, expandable tables and a wide range of innovative and portable products. By creating an experiential store, online customers can also experience the brand in an actual premise like IKEA.