Treating Your Tastes
Bringing Arabian Flavours to Indian Tastebuds
A group of businessmen came with an idea to launch an Arabian condiments brand in Kerala with broast, kabsa and manthi powders.
This was a new and unorganized market segment in Kerala, our effort was to give a position for the brand. Branding & packaging the trending tastes into the supermarket shelves was the challenge. We named the brand ‘Zainoon’ with an Arabic touch, and created a logo that looked like a ship and sunrise, depicting an imported Arabian taste. With innovative packaging design and box type packages, it stood out in the shelves.
The communication materials shared the message of easily preparing evening snacks at home, that creates an opportunity in the market.
Brand Name, Brand Identity, Tagline, Photography, Packaging Design, Marketing Collaterals