Accelerating the Global Brand in Local Roads
The global On-demand transportation app company wanted to reach more into local public and increase it's demand in Kerala cities - Kochi & Trivandrum.
Uber faced a different challenge from the cities of Kerala from the local taxi driver unions. Also they wanted to reachout to more people like elders, women etc. We lanunched a vernacular campaign in the regional language malayalam with daily life situation with different target audience. With funny and creative illustrations, this got into the public mind very quick. The campaign released 30+ billboards across the city and it was a great success.
Uber got 15-20% increase in app downloads and the brand become more familiar and friendly to its new audience.
Campaign plan, Concept, Creative Design & Illustrations