Ayurveda for Another Century
Refreshing a Legacy Brand of 98 Years
Sitaram is 98 years old Ayurvedic brand with 400 franchisee stores across south India. Being amount the top 3 Ayurvedic product brands in the country, Sitaram needed a total brand refreshment to compete with the new and competing brands in the industry.
Working with a brand with the legacy of a century is quite challenging. It has generations of trust and brand recognition, and we've to seriously take care of its major audience - the older people. But still, it has to be appealing to the younger generation. With a proper strategic focus, refreshing the visual appearance appealing to the new age audience, we gave a step ahead feeling to the total brand.
The refreshed colour, identity & communications created conversations in the new world. It looks more promising to the future while having the base in its roots.
Brand Strategy, Identity, Guidelines, Store concepts, Packaging Design & Marketing Communications