Project

Sitaram is 98 years old Ayurvedic brand with 400 franchisee stores across south India. Being amount the top 3 Ayurvedic product brands in the country, Sitaram needed a total brand refreshment to compete with the new and competing brands in the industry.

Challenge

Working with a brand with the legacy of a century is quite challenging. It has generations of trust and brand recognition, and we've to seriously take care of its major audience - the older people. But still, it has to be appealing to the younger generation. With a proper strategic focus, refreshing the visual appearance appealing to the new age audience, we gave a step ahead feeling to the total brand.



Whyletz branding Sitaram Ayurveda Strategic brand management company in kochi and dubai


Whyletz branding Sitaram Ayurveda Strategic brand management company in kochi and dubai


Whyletz branding Sitaram Ayurveda Strategic brand management company in kochi and dubai


Whyletz branding Sitaram Ayurveda Strategic brand management company in kochi and dubai


Whyletz branding Sitaram Ayurveda Strategic brand management company in kochi and dubai


Whyletz branding Sitaram Ayurveda Strategic brand management company in kochi and dubai


Whyletz branding Sitaram Ayurveda Strategic brand management company in kochi and dubai


Whyletz branding Sitaram Ayurveda Strategic brand management company in kochi and dubai

Result

The refreshed colour, identity & communications created conversations in the new world. It looks more promising to the future while having the base in its roots.

Deliverables

Brand Strategy, Identity, Guidelines, Store concepts, Packaging Design & Marketing Communications




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Better planning is half done.