Driving to new horizons
Crafting a new automobile distribution brand in the region
Rotana Motors is the automobile division of Rotana Group of companies. They needed a new brand identity that aligned with their group of companies
The challenge was to identify the touchpoints that could align with the group brands. We created the identity with ‘R’, a theme of three stripes is evident from the look, making the logo more sophisticated in every angle. The logo is recognizable from its structure as it reckons the two letters, R and M. And we created collaterals around modern design that gives a fresh look and difference in the market.
An elegant and standout brand in the motor distribution segment in the region. People will recognize the brand as it stands out and can relate to the group company.
Brand Identity, Guidelines, Collaterals design, Website, Digital Activation, Advertisements