Setting a New Face for Adventure Training
Rebranding Asia's Largest Adventure Training Brand
Rocksport is Asia’s Largest adventure training program that is continuously involved in the process of finding innovative uses of adventure activities. Rocksport is focusing to make a positive transformation in participants with an idea of making adventure accessible to masses. Rocksport wanted a refreshed identity to expand to new regions.
Rocksport serves lakhs of students every year, and it’s a familiar brand among students and teachers for physical education and adventure training in North India. Rebranding Rockport and repositioning was the challenge to expand its market and audience. With a proper brand strategy, we structured the brand messaging, positioning & values.
The refreshed identity that depicts a child climbing the wall in the shape of ‘R’ gives a dynamic brand feel, and definitely, the icon will be remembered among the audience. The brand graphics and communication collaterals came out engaging and interesting.
Brand Identity, Brand Strategy, Brand Guidelines, Brand Collaterals.