Estilo de día y noche
Weaving a Spanish Transformational Fashion Brand
Rock Renee is an e-commerce clothing brand from Spain introducing trend-setting clothing for women. The brand promises to be a provider of transformational clothing that eases women’s transition from one environment to another. A Rock Renee attire delivers fashion that has high value for money and pride; Affordable, edgy and transformational.
Working on European fashion and experimenting an innovative style was the major challenge for us. We introduced the trend-defining brand into the European market as an icon for young, inspiring women. The cruelty-free clothing flaunts brand values such as fluidity in clothing that is meaningful and empowering and pushes boundaries. We designed a logo that complements this brand identity. The logo is bold, edgy, clean and gives a balanced look of masculinity and femininity. After careful research insights, we positioned the brand to empower women through fashion.
The result was a brand tailored to magnify bold and confident women. A classy and elegant style statement for modern European women.
Brand Strategy, Brand Identity, Tagline, Packaging, Stationery & Merchandise Design