Project

Rock Renee is an e-commerce clothing brand from Spain introducing trend-setting clothing for women. The brand promises to be a provider of transformational clothing that eases women’s transition from one environment to another. A Rock Renee attire delivers fashion that has high value for money and pride; Affordable, edgy and transformational.

Challenge

Working on European fashion and experimenting an innovative style was the major challenge for us. We introduced the trend-defining brand into the European market as an icon for young, inspiring women. The cruelty-free clothing flaunts brand values such as fluidity in clothing that is meaningful and empowering and pushes boundaries. We designed a logo that complements this brand identity. The logo is bold, edgy, clean and gives a balanced look of masculinity and femininity. After careful research insights, we positioned the brand to empower women through fashion.



Whyletz branding Rock Renee Strategic brand management company in kochi and dubai


Whyletz branding Rock Renee Strategic brand management company in kochi and dubai


Whyletz branding Rock Renee Strategic brand management company in kochi and dubai


Whyletz branding Rock Renee Strategic brand management company in kochi and dubai


Whyletz branding Rock Renee Strategic brand management company in kochi and dubai


Whyletz branding Rock Renee Strategic brand management company in kochi and dubai


Whyletz branding Rock Renee Strategic brand management company in kochi and dubai


Whyletz branding Rock Renee Strategic brand management company in kochi and dubai


Whyletz branding Rock Renee Strategic brand management company in kochi and dubai

Result

The result was a brand tailored to magnify bold and confident women. A classy and elegant style statement for modern European women.

Deliverables

Brand Strategy, Brand Identity, Tagline, Packaging, Stationery & Merchandise Design




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