Project

Karimadom is a modest clothing brand evolved from the slums of Karimadom Colony, empowering their native women in entrepreneurship. Karimadom clothing brand is a social effort to uplift the lives of women from the Karimadom colony and improve the education of their future education with the profit of the product.

Challenge

Clothing is a generic theme and is used everywhere. Karimadom needs to be positioned globally among other brands and it should stand out as a global brand with promises to serve. The brand needed a social outlook with fresh identity. Being the brainchild of a Non-profit organisation, Karimadom needs to be focused as a brand to serve the customers and the manufacturers, which is in fact challenging.

With an iconic logo with K and weaving pattern, the identity is established. The colours gave the modest look to the brand. And the earthy design patterns represents the social cause.



Whyletz branding Karimadom Clothing Strategic brand management company in kochi and dubai


Whyletz branding Karimadom Clothing Strategic brand management company in kochi and dubai


Whyletz branding Karimadom Clothing Strategic brand management company in kochi and dubai


Whyletz branding Karimadom Clothing Strategic brand management company in kochi and dubai


Whyletz branding Karimadom Clothing Strategic brand management company in kochi and dubai


Whyletz branding Karimadom Clothing Strategic brand management company in kochi and dubai


Whyletz branding Karimadom Clothing Strategic brand management company in kochi and dubai


Whyletz branding Karimadom Clothing Strategic brand management company in kochi and dubai


Whyletz branding Karimadom Clothing Strategic brand management company in kochi and dubai

Result

Karimadom got a positioning and it became a renowned brand for modest clothing. An authentic, social identity has evolved and the brand became visible to the targeted audience as a whole.

Deliverables

Brand Identity, Guidelines, Marketing Collaterals, E-Commerce Website, Digital Branding




Branding was the key aspect of this project. To build a global clothing brand, we needed help. Whyletz delivered an excellent output more than we expected. The brand got a great impression immediately after launch. They created the brand with all the professionalism also contributed to their commitment.


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