Crafting Hues for Humanity
Weaving a modest fashion brand for social change.
Karimadom is a modest clothing brand evolved from the slums of Karimadom Colony, empowering their native women in entrepreneurship. Karimadom clothing brand is a social effort to uplift the lives of women from the Karimadom colony and improve the education of their future education with the profit of the product.
Clothing is a generic theme and is used everywhere. Karimadom needs to be positioned globally among other brands and it should stand out as a global brand with promises to serve. The brand needed a social outlook with fresh identity. Being the brainchild of a Non-profit organisation, Karimadom needs to be focused as a brand to serve the customers and the manufacturers, which is in fact challenging.
With an iconic logo with K and weaving pattern, the identity is established. The colours gave the modest look to the brand. And the earthy design patterns represents the social cause.
Karimadom got a positioning and it became a renowned brand for modest clothing. An authentic, social identity has evolved and the brand became visible to the targeted audience as a whole.
Brand Identity, Guidelines, Marketing Collaterals, E-Commerce Website, Digital Branding
Branding was the key aspect of this project. To build a global clothing brand, we needed help. Whyletz delivered an excellent output more than we expected. The brand got a great impression immediately after launch. They created the brand with all the professionalism also contributed to their commitment.
Hasan Naseef, Urvi Foundation