Project

Karimadom is a modest clothing brand evolved from the rural areas of Karimadom Colony, empowering their native women in entrepreneurship.

Challenge

Clothing is a generic theme and is used everywhere. Karimadom needs to be positioned globally among other brands and it should stand out as a global brand with promises to serve. The brand needed a social outlook with fresh identity. Being the brainchild of a Non-profit organisation, Karimadom needs to be focused as a brand to serve a certain group of people which is in fact challenging.



Whyletz branding Karimadom Clothing Strategic brand management company in kochi and dubai


Whyletz branding Karimadom Clothing Strategic brand management company in kochi and dubai


Whyletz branding Karimadom Clothing Strategic brand management company in kochi and dubai


Whyletz branding Karimadom Clothing Strategic brand management company in kochi and dubai


Whyletz branding Karimadom Clothing Strategic brand management company in kochi and dubai


Whyletz branding Karimadom Clothing Strategic brand management company in kochi and dubai


Whyletz branding Karimadom Clothing Strategic brand management company in kochi and dubai


Whyletz branding Karimadom Clothing Strategic brand management company in kochi and dubai


Whyletz branding Karimadom Clothing Strategic brand management company in kochi and dubai

Result

Karimadom got a new positioning through its strategy and it became a renowned brand for modest clothing. An authentic, social identity has evolved and the brand became visible to the targeted audience as a whole.

Deliverables

Brand Identity, Brand Guidelines, Marketing Materials, E-commerce Website




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Whyletz strategic branding agency dubai impact Karimadom Clothing

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