Project

Iceberg Ice Creams has been a favourite in Hyderabad, Nellore and Bangalore since its inception in 2012. With the good quality of ice creams the brand offered to its customers, the brand needed a makeover to grow as the nation's favourite ice cream brand.

Challenge

Ice creams brings together happiness, family, friends, love, hope and a lot more with it. It is this one common aspect that we all share and cherish and keeps us going. Iceberg compliments the mankind for this commonality. The challenge was to rebrand without turning off their current consumers. We created a core concept and brand strategy based on that to make a bold statement to get the attention it deserved. With proper brand guidelines, we refined the brand communications.



Whyletz branding Iceberg Ice Creams Strategic brand management company in kochi and dubai


Whyletz branding Iceberg Ice Creams Strategic brand management company in kochi and dubai


Whyletz branding Iceberg Ice Creams Strategic brand management company in kochi and dubai


Whyletz branding Iceberg Ice Creams Strategic brand management company in kochi and dubai


Whyletz branding Iceberg Ice Creams Strategic brand management company in kochi and dubai


Whyletz branding Iceberg Ice Creams Strategic brand management company in kochi and dubai


Whyletz branding Iceberg Ice Creams Strategic brand management company in kochi and dubai


Whyletz branding Iceberg Ice Creams Strategic brand management company in kochi and dubai


Whyletz branding Iceberg Ice Creams Strategic brand management company in kochi and dubai


Whyletz branding Iceberg Ice Creams Strategic brand management company in kochi and dubai


Whyletz branding Iceberg Ice Creams Strategic brand management company in kochi and dubai


Whyletz branding Iceberg Ice Creams Strategic brand management company in kochi and dubai


Whyletz branding Iceberg Ice Creams Strategic brand management company in kochi and dubai

Result

With refined communication, the brand gets deeper into consumers. Clear, cool and simple designs gave a tasty feel and that attracted more audience.

Deliverables

Brand Identity, Tagline, Communication Designs, Packaging, Marketing Collaterals, Website & Brand Management




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