Iceberg Ice Creams
Melt Into Moments of Bliss
Building a National Ice Cream Brand
Project
Iceberg Ice Creams has been a favourite in Hyderabad, Nellore and Bangalore since its inception in 2012. With the good quality of ice creams the brand offered to its customers, the brand needed a makeover to grow as the nation's favourite ice cream brand.
Challenge
Ice creams brings together happiness, family, friends, love, hope and a lot more with it. It is this one common aspect that we all share and cherish and keeps us going. Iceberg compliments the mankind for this commonality. The challenge was to rebrand without turning off their current consumers. We created a core concept and brand strategy based on that to make a bold statement to get the attention it deserved. With proper brand guidelines, we refined the brand communications.
Result
With refined communication, the brand gets deeper into consumers. Clear, cool and simple designs gave a tasty feel and that attracted more audience.
Deliverables
Brand Identity, Tagline, Communication Designs, Packaging, Marketing Collaterals, Website & Brand Management
