Building the City of Life
All Integrated Sports & Recreation City for South India
Developing a brand for a futuristic sports & recreation city - The city of Life.
The challenge was to communicate to the public the unique concept of Creorts, get people excited about the project and build trust value.
We executed a complete branding exercise for Creorts from creating its brand identity to the brand values and the USP. We created a website that aligned to their brand tone and communication objectives. The project was one of a kind in Kerala and hence it was all the more crucial to create a first time lasting impression.
We executed a complete branding exercise for Creorts by creating its brand name to the marketing activities. With sports and recreation in mind, we created a unique name Creorts that doesn't exist. The multi-diverse project with Sports City, Adventure & Entertainment park, Resort & Tourism, Sustainable Development Activities, we coordinated it into diversified graphics and colour palette. The project was one of a kind in South India and we tried to create a first time lasting impression. The vibrant communication attracted the public’s eye and got them curious to know more about this unique project at this nascent stage. The effort of taking The outdoor campaigns and investor events.
Brand Name, Strategy, Brand Identity, Tagline, Brand Communications, Marketing Collaterals & Website