Scaling a wardrobe product to an innovative furniture e-commerce
Rebranding an e-commerce product to a space-saving concept brand. Cbeeso was a wardrobe product company selling portable wardrobes in leading e-commerce brands like Flipkart & Amazon. They wanted to create their own range of space-saving products and own e-commerce.
Scaling a business from a single product line to a brand with range of products has its challenges in strategy and positioning. We gave an uplift for the business with a new name 'Comfold' with the tagline 'Comfort. Unfold.' Comfold became an innovative space saving brand with wall beds, expandable tables and a wide range of innovative and portable products. By creating an experiential store, online customers can also experience the brand in an actual premise like IKEA.
Brand Name, Identity, Brand Strategy, Marketing collaterals, Brand Management, E-Commerce website