Caletal Developers - Whyletz | Strategic Brand Management Company | UAE

Project

Caletal Developers is a fast-growing builder brand from Thrissur, Kerala. Caletal is committed to building innovative and attractive homes in an affordable budget.

Challenge

We have been managing the brand for more than a year. After finishing their first successful project, we jointly decided to go for a brand refreshment to expand their visibility and their market. We helped Caletal in defining their brand strategy and essence, tuning up the identity, refreshing the design & communication, and setting effective design systems. With the brand essence 'Passion. Perfection'.

Result

The new brand campaign and refreshed identity got attention in the local audience and people start asking about it. The quality of their homes along with the brand identity increased the sales and brand visibility

Deliverables

New Identity, Brand stationery & guidelines, Website, Marketing Campaign, Social Media & Brand Management