Education & Training | India

britco-bridco-newspaper-branding-whyletz

Project

Rebranding the pioneers of mobile technology training in Kerala. Britco started in 1996 when mobile phones are just seen by the public. Britco wanted to have a refreshed identity and acceptable branding among students.

Challenge

Britco & Bridco, being pioneers in the mobile technology education field, was rarely considered when it came to one’s higher education due to its field. The challenge was to make the brand a significant choice for students. We positioned the brand with the essence ‘Raising tomorrow’s leaders today’, making the courses more promising and need of time. We delivered that experience through refreshed brand identity and communications designs.

Result

Bricto & Bridco branded well in people’s minds through enhanced online and offline communications. Admissions were increased and expanded to new locations.