Year in Review 2016 | A snapshot of an year at Whyletz

2016 has been a wonderful year at Whyletz. When we look back, it clearly shows the miles we’ve passed in the 365 days; when we look back. Looking back to 1st January, we are proud about this amazing journey.

Here is a snapshot of 2016 at Whyletz.

Every brand is a shining star. And in the wide sky of business, brands those shine well only get noticed. Our 2016 started with ‘We are Starmakers’ Campaign.



Ajmal completed his internship in branding design with us. Here is the farewell to him.


Product shoot for Kerala’s leading PVC pipe brand happened in January


Books are favourites all the time. And we make sure our team will get the best resources in time. Here are some arrivals to our library.


Here we build brands with the utmost care and perfection with a personal touch. Like pottery, we are potters of brands. We thought of making itself as the theme of an office art. Lola is finishing her art piece portraying the theme of Whyletz.


We love art and creativity. And our team is good in the craft. Our associated product brand ‘ThinkinPark’ introduced hand-crafted ‘Full Moon’ notebook series. Our team is busy making it.



Whyletz started as a brand on 1st March 2011. And today is the 5th Anniversary of Whyletz. Here we celebrate!

Getting ready for 5th anniversary. #5YearsofWhyletzing

A post shared by Whyletz (@whyletz) on


A post shared by Whyletz (@whyletz) on


Born for brands. Team Whyletz 2016 Photoshoot in April.


Arabian Travel Market in Dubai is the market leading, international travel & tourism event unlocking the business potential within the Middle East. It was an awesome experience to see the global travel trends and opportunities.


Yatrachef delivers food at your seat when you travel with Indian Railways. Here is the package design we did for them


Whyletz Ifthar party for this Ramadan.


Whyletz team attends ‘Digital, Mobile, Social: Lessons for artist and other creatives’ Workshop by Sree Sreenivasan; Organized by Kochi Muziris Biennale Foundation

This Onam, we recreated the happiest maavelinaad through illustration. And here is a look back to our Onam celebrations.


Our onasadya ?

A post shared by Whyletz (@whyletz) on


Team at Kerala Travel Mart 2016

At #Keralatravelmart2016 #ktm2016 #Kerala #travel #tourism #incredibleindia

A post shared by Whyletz (@whyletz) on


Whyletz blog is selected into the list of Top 100 Branding Blogs on the web.


Whyletz has been the design and community partner for 1st MPowered Summit in Dubai


Client site visit. WIP – Orchid Village by Caletal Developers

Team presence in Global Islamic Economy Summit in Dubai

regram @ajvaseem @whyletz_ team at #GIES2016

A post shared by Whyletz (@whyletz) on


Attending 36th GITEX Technology Week in Dubai

Dubai Police.

A post shared by Ahmad Vaseem (@ajvaseem) on


Whyletz CEO attends one of the world’s biggest technology conference Web Summit 2016 in Lisbon

Ronaldinho and Luis Figo on stage! @websummit #WebSummit #Lisbon

A post shared by Ahmad Vaseem (@ajvaseem) on

So let's start. @websummit #websummit2016 #websummit #eurotrip

A post shared by Ahmad Vaseem (@ajvaseem) on


Coffee with @facebook #websummit

A post shared by Ahmad Vaseem (@ajvaseem) on


Architect student Viswesh Warrier completes his internship with us on branding and design.



The story behind Uber’s bits and atoms

When asked about the (old) Uber logo yesterday, the CEO and co-founder Travis Kalanick commented : “Have you ever looked at someone’s hairstyle and thought ‘Oh my, you peaked in the 1990s?'”

The company had got a new brand identity and has updated the App icons. The new logo as described by the CEO Mr. Kalanick, himself, is “at once more grounded and elevated.” Compared to the previous logotype, there’s tighter text spacing, heavier letter weights and the curves at the left tip of the letter U and the right tip of letter R is gone. “Some might say it’s less fussy (in part because we have cut the curls, our 1990s hairstyle),” Mr. Kalanick wrote.

Our new look and feel celebrates both our technology and the cities we serve.
This updated design reflects where we’ve been, and where we’re headed. The Uber you know isn’t changing, our brand is just catching up to who we already were.
Travis Kalanick, CEO

Uber_Rebranding_Whyletz_Blog   Uber_Rebranding_Whyletz_Blog

The bolder, more substantial logo is meant to make it more visible from afar and reflect Uber’s maturity as a company.

Along with the new wordmark, the company has dropped the “U” from its app symbol, replacing it with a white circle that partially encloses.

Uber_Rebranding_Whyletz_Blog2     Uber_Rebranding_Whyletz_Blog3The design has philosophical origins: the square represents a “bit,” while the circle depicts an “atom”. “The unique aspect of Uber is that we exist in the physical world,” Mr. Kalanick explained. “We exist in the place where bits and atoms come together. That is Uber. We are not just technology but technology that moves cities and their citizens.”

That “bit” will also be a running theme in Uber’s partner apps, as seen in the hexagonal shape that encloses a square for the driver logo.

The new identity also introduces much more colour to the brand. Whereas before it was simply black and white a lil bit of blue, it now features a more vibrant palette and patterns, all of which will be localized and tailored to each country Uber serves. Uber, being a transportation network woven intot he fabric of cities, there is a drastic change from the black and white Uber. After months researching on textures, art, fashion, architecture, people and a lot more, specific to the cities, Uber came up with attractive geometric patterns and bright colours.








Uber on!

IAA Silver Jubilee Summit – Takeaways!

The International Advertising Association (IAA) India chapter marked its 25 years of existence and our own Kochi hosted its 3-day summit – the biggest marketing and communications summit in the country.

IAA Summit


Here’s a doggy bag of takeaways from IAA India’s Silver Jubilee Summit held at le Meridien Hotel, Kochi.

1. “Branding is not about advertising… It’s important to build a brand that converges with what’s on ground,” said Amitabh Kant, Secretary, Industrial Policy and Promotion, Government of India. “Brand India will rise if India continues to grow.”

2. “I’d like to thank you for my learnings, and I can’t thank you enough for my earnings,” said the King of Bollywood, SRK. Adding to it, “my belief is that the next big star will not be from the film world or TV world, but will be from the digital world.”

3. Focus on Solutions. Take that extra step. Don’t give up: Sachin Tendulkar (excerpts from Prasoon Joshi‘s interview of Sachin Tendulkar)



4. Advertising needs a new business model. A new world order is where you make money because you do good. Today’s marketing is about co-creation; tomorrow’s marketing is about co-action. Cindy Gallop, Founder and former Chair of BBH, USA and founder of the MakeLoveNotPorn, New York

5. Put your best in what you do and people reach out themselves to work for you: Ritesh Agarwal, 21-year-old founder of OYO Rooms

6. Think of relevance instead of disruption. Online companies will have limited reach. Only one can become #1: Fernando Ortiz-Ehmann, Senior Strategist, Saffron Brand Consultants, Madrid

7. Social is set to disrupt all that we believed is gospel in marketing . All the four Ps are set to be disrupted But social media cannot make your brand better: Simon Kemp, Regional Managing Director, We Are Social, Singapore

8. It’s not easy for an Indian company to build globally acceptable brands. Understanding the equity of tradition is critical: Sanjiv Puri, President FMCG, ITC Ltd.

9. Engagement and conversation is the essence of a social network like Twitter: Parminder Singh, Managing Director, Twitter (South East Asia/ India/ MENA).

10. Content is no longer about newspapers and magazines. It’s about creating properties that are exclusive. It’s important to be in the Content Business and not the Advertising Business: Rahul Welde, Vice President – Media, Unilever Asia, Africa, Middle East, Turkey & Russia


IAA Summit
Whyletz CEO, Mr. Ahmad Vaseem at the WHAT’S COMING NEXT on the second day of the IAA Summit.

The IAA, headquartered in New York, is an integrated advertising trade association with membership representing advertising agencies and the media. It comprises of corporate members, organisational members and educational affiliates, as well as 56 chapters with individual members and young professionals from 76 countries.


Sources :

A grand MARK by Whyletz

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” – Milton Glaser


Seeing a mere social media post or a small piece of ad in local newspapers can sometimes make a huge difference! When one of our team members came across this post and WhatsApped us the same, we all right away agreed to enter the contest – because of the sole cause the concept focused on. The team started researching on the topic and got deep into it to come up with a mark that had to connect with the audience at their first glance. The names in the judging panel – Prakash Varma, Anjali Menon and Ambika Pillai gave our designers an even more inspiration to come up with the best!

The voice every Malayali loves – Mohanlal – narrated the story behind GrandMark, or lovingly called, “Ammumma Mark” – a story that touched each one of us emotionally. Our lead designers – Ahsan Naseef, Jithin Jose and Waseem Ahammed put their hearts and souls into creating a simple yet strong mark for the products which were created by the gentle hands of the elders that were to be available in the market – a mark so special that it creates an emotional attachment in the hearts of people who understand what lies beneath.

IMG_20150708_171329  Untitled-2


Our designers sketched a GrandMark and each and of them were developed into a beautiful story to connect with the audience. The logo options, the story and mock-ups for the logo were made into a beautiful presentation and were mailed. It must be said that we submitted our entries for the GrandMark contest and almost forgot about the result of the contest until our Boss, Ahmad Vaseem, got call from Lakshmi Menon, the heart and brain behind GrandMark, herself rang up our Boss and cracked the GOOD news – the ‘GrandMark’ designed by our illustrator Jithin Jose was unanimously loved by the 3 judges!


2 (1) copyThe prize distribution event, which was also the 90th birthday celebration of the founders’ grandmother, was attended by the team. Our Boss presented the logo story – framed, and the identity guideline to the founder and everyone appreciated our efforts and designs.

Good Karma Foundation, incorporated in 2008, by California based business entrepreneur, Vasudev Narayanan and his family, is a foundation that provides assistance in education, health care and advancement of the underprivileged in Kerala and San Francisco. The foundation have been stumbling upon beautiful work created by some their senior citizens. The reason to create a ‘GrandMark’ was to help identify a range of products crafted by grandparents to be available in the market.

Create, Market and Manage Your Digital Branding

Life has become complicated. In the past we only had one brand to create and maintain.

The “physical brand” that is constrained by time and space.
Its maintenance is constant and it is something we all do and some are better at it than others. You rise from your sleep and perform activities that could include showering, preening and wrapping yourself with the latest fashion.
Check in the mirror and you’re done, you are ready for the world.
In today’s digital age we also have the online brand to maintain, nourish and polish to present to the world. This is not restricted to a geographical location but roams and communicates beyond the space, time continuum.
It is your virtual “digital brand”.

Digital Visibility

The challenge today is to become visible in a world of online noise, torrents of information and global web competition, whether you are a personal or business brand.
A Multi-channel cyber persona is now becoming mandatory. The brand digital persona needs to be spread across websites, blogs, Facebook, Twitter and YouTube and that is just the start. The brand message needs to be consistent and constant on a variety of media. Visual channels are adding to the mix with Pintrest and Instagram.
It requires persistent and vigilant management as we check our emails, logon to our Facebook page and review Twitter updates. The blogger needs to check what blog posts are resonating, then review and approve the comments. Others will be checking how many hits have happened overnight to the YouTube channel. LinkedIn fans and users will want to know what connection invites are sitting in the inbox. If you are on Slideshare, you will be checking how many have downloaded or viewed your presentations.
Social media has pushed our lives further into the digital sphere as we check our friend requests on iPads and iPhones and often before leaving our beds.
The public and digital persona needs constant optimization to ensure that it has not been hijacked by spammers, scammers or trolls. It is an exercise in constant surveillance and management.
As they say “its complicated”.

The Rise of the Digital Assets

Business is now playing out online and thinking that your bricks and mortar presence is all that is needed is ignorance in a digital economy. If you are not found by search engines then you might as well be invisible. In some industries up to 90% of all buying decisions start with an online search. The holy grail is being ranked one on Google.
So what are the digital assets you need to create, market and manage?
• Websites (including blogs and e-Commerce stores)
• Social media channels and assets
• Multi-media content assets
• Mobile assets including apps and mobile sites
• Digital databases including email subscribers
The value of building and continuing to invest and build these assets cannot be underestimated. Most online stores have more traffic than physical stores.

Digital Marketing

Once created the next challenge is moving your online brand from “invisible to visible” so that prospects and customers can find you, read and view your content and then buy your goods and services. Digital asset creation should not be “set and forget” as it was in the past.
Successful campaigns require multi-channel digital marketing strategies and tactics. These include:
• Search engine optimization (SEO)
• Paid digital advertising (this includes banner ads and Google Adwords)
• Social media marketing
• Email Marketing
To be truly successful requires three types of “multi“, multiple digital assets, multi-media and multiple marketing channels.
Marketing can no longer rely on just one channel or even two channels as your target audience has splintered and dispersed across a digital matrix.

Managing and Monitoring the Digital Brand

Multi-channel marketing requires the right tools and platforms to measure success and failure of campaigns.
The marketing manager and brand police will want to know what is being said about the “Brand” to protect PR disasters from destroying a reputation in hours or even minutes as real time communication offers both opportunity and potential catastrophe at the speed of a tweet.
Community managers maintain and monitor “Tweet Stations” on Hootsuite or other Twitter platforms to see what is unfolding online. This maintenance can be in-house or outsourced.
Advertising agencies will want to know what are the click through rates on banner ads.
Many tools are needed to manage the process of brand protection and maintenance.

Source :

Is there a Difference Between Product & Brand? Yes!

Is there any difference between a product and a brand? On the surface it probably seems like there is no difference. But when you dig a little deeper, there actually is a big difference between a brand and a product – a huge one. To sum it up, the difference is emotional.


Products perform a function.
They have properties that when combined together do something for customers. The problem is that within any given category, most products perform similar functions. There’s very little differentiation. Ingredients are ingredients and they tend to be the same across a category.

Products are all about what they do for people. Products fulfill a customer’s needs.

Functions, ingredients and needs — that’s what makes up a product.


Brands offer an emotion.
Brands are actually quite different from products because they don’t just cover a customer’s needs, they fulfill a customer’s wants.

We don’t fall in love with products — we fall in love with brands. Brands offer a promise and an emotion. Brands are about how they make people feel. Brands fulfill a customer’s wants. Promises, emotions and wants — that’s what makes up a brand.

The big difference. In short, while you may need a product, you will want a brand.

So for example, I may need a cup of coffee, but I personally want to get it at Starbucks.
Coffee is the product in this case and caffeine is the ingredient. I need it to get going in the morning and I could get it literally anywhere, including at Dunkin’ Donuts, the corner market or at home. But I choose Starbucks.
Starbucks is the brand in this case, and the experience at Starbucks is the emotion I want in the morning. I want a Starbucks coffee because of the unique experience I get and from how it makes me feel. It prepares me for the day ahead and makes me productive in the morning. With Starbucks coffee, I am ready! I want Starbucks for how it makes me feel.

Products equal functions. Brands equal emotions.


Source :