Future is for Sustainable and Purposeful Brands: Asia Branding Conference 2019

Seoul: ‘The future belongs to the brands who take care of the planet and its people. And brands should have a higher purpose above their product line and services to win the market.’ Convinced by this idea and sharing it with the world, the second APBN concluded in Seoul. The conference organized by the Asia Pacific Branding Network (APBN) took place in Intercontinental COEX, Seoul the capital of South Korea with major branding companies from 10 Asian countries taking part. APBN is a consortium of leading branding agencies from different Asian countries. The network is an association of leading branding companies from South Korea, Japan, Taiwan, China, India, Hong Kong, Singapore, Malaysia Indonesia & Thailand.

This year’s theme for the conference was ‘Unboxing the trend: Exploring the future of branding in Asia’. The agenda of the conference was to address the current trend in Asian branding and its future. Discussions were carried out on the topic of ‘sustainability in branding’ and about ‘sustainable brands’. The conference observed that to sustain, businesses have to be purpose-oriented than profit-oriented. 

The conference was enriched by speakers from different Asian countries, including Korea, India, Japan, Taiwan, China. Representing India, CEO of Whyletz Branding Ahmad Vaseem told the story of Sustainable brands for greater change in India. The topic was recognized as relevant based on its significance today and connection with the theme. He shared his experience working with brands that are purpose-oriented. And insights building a sustainable brand in India, the land of diversities. The brand story of Karimadam, a brand from Kerala captured the audience’s attention and was an epitome for brands with a purpose.

The hosting company Metabranding representative presented the case study of the Korean Premium Code – how premium brands are made in Korea. Representing Japan, Ayaka Suda from Hakuhudo Consulting talked about the recent branding trends in the healthcare industry from Japan. Zhitao Peter from Osens Shanghai talked about Chinese Cashless Society. About brand impact and social purpose, Joning Lee from Redpeak Taiwan presented her study. A representative from LG Korea presented about Hyper-premium branding with LG’s global product case study. 

The Asia Pacific Branding Conference offered an opportunity for the branding agencies across Asia to come together and share their insights. This year’s conference helped agencies to discover the different branding trends around Asia and learn from them. The network is planning to conduct more conferences and workshops in the coming years in Taiwan, Japan, Singapore and Dubai. 

Unboxing The Trends: Exploring The Present And Future of Branding in Asia

Following the success of the first Asia Branding Conference organized by the Asia Pacific Branding Network, the second Asia Pacific Branding Conference 2019 will be held at InterContinental COEX Seoul on November 28th, 2019. Brand experts from Asian countries will be attending the conference and sharing their insights and knowledge on the theme ‘Unboxing The Trends’ and ‘The Present And Future of Branding in Asia’.       

The Asian Pacific Branding Network (APBN) is a consortium of 16 leading branding agencies from 11 Asian countries. The network is an association of leading branding companies from South Korea, Japan, Taiwan, China, India, Hong Kong, Singapore, Malaysia, Indonesia, Thailand & Australia. The consortium was established to understand and expand Asia in terms of branding.   

Last year Whyletz was privileged to represent India in the conference and our CEO Ahmad Vaseem shared his insights on Millennial brands in India and his experience working with them. This year also we are offered the opportunity to represent India in the Asia Pacific Branding Conference 2019. And our CEO is looking forward to addressing this gathering of the best minds in the branding world and sharing insights from one of the largest markets, India to the Asian audience.       


Branding with social impact: How purpose drives change?

Asia Branding Conference 2019 | Taipei, Taiwan


Asia Pacific Branding Network (APBN) organized Asia Branding Workshop 2019 in the world’s previous largest skyscraper Taipei 101, hosted by Redpeak, the leading branding agency in Taiwan. The workshop shared knowledge on different topics and gave insights about the growing branding market in Asia.



Appier, one of the leaders in AI technology, shared insights about how AI is driving the world and how the future can benefit from it. Speakers from Metabranding Korea, Hakuhudo Consulting Singapore, Redpeak Taiwan shared insights on building an authentic brand and 21st-century challenges in branding.

Representing India, Whyletz CEO Ahmad Vaseem talked about the impact of social branding and brands who achieved success. He covered the story of ‘Chekkutty’, the symbol of Kerala floods that affected the state badly, and this social initiative gave new life to the Chendamangalam handloom. Also, he covered various social initiatives that created an impact around the world.


Asian Millennials: Asia Branding Conference about the future generation


The first Asia Branding Conference discussed the potential future consumer market in Asia and trends they follow in different Asian countries. Asia has an increasing population of youth, and they are the trendsetters of brands. Branding industry should give attention to this crucial consumer base and set the trends accordingly. The conference was at the Conrad Hotel in Seoul, South Korea, organized by the Asia Pacific Branding Network (APBN). APBN is a consortium of 16 leading branding agencies from 11 Asian countries. 



The conference happened on 8th November 2018. Host country partner Metabranding CEO Eunha Kim started the event with his opening remarks. Kwangchul Shin from Lotte Future & Strategy Institute presented the case study about ‘Global Power Shift: Asia Returns.’

Wonsook Cha from Macromill Embrain talked about Patterns of Asian Millennials. Daewoo Kim presented the case study of Playce Camp Jeju, how the location became a favourite place for Korean millennials. Sonny Ikeda talked about Japanese millennials, representing Hakuhudo Consulting, Japan. Wang Si Han from Xianzhi talked about Chinese millennial brands. 


Asia Pacific Branding Network (APBN) Director Board


Representing India, Whyletz CEO Ahmad Vaseem talked about Indian Millennial brands and how they influence them. Silviya Yu from RedPeak Asia Taiwan presented the story of their millennials. About Australian branding trends, Michael Huges from Truly Deeply presented their story. Kyoung a Ko presented a Metabranding case study of a millennial product branding.