Understanding the Right Brand Architecture and Driving Success

What is Brand Architecture?

Brand Architecture refers to the logical, strategic and relational structure for brands. It is defined as an integrated process of brand building through establishing brand relationships among branding options in the competitive environment.

What is the role of Brand Architecture?

Brands play a huge role in our lives. Some of us work for one of them. Some of us are them. We even know the smallest and latest brand extensions when it comes to a prestigious parent brand. Just like Toyota owns Lexus and Nissan has Infiniti, there exists different types of Brand Architecture in this world that facilitates understanding the brand better.

Monolithic Brand Architecture

In this approach, there is a unique brand name that serves the purpose. It will be associated with all the brand extensions. The brand name here has the major role to play, as it is the one that attracts customers, adds value and drives buying decisions. A monolithic brand architecture capitalizes on deep, established customer loyalty—its target audience cares less about product features or benefits than they do about the brand promise they know and love. The perfect example could be FedEx. FedEx Kinko’s provide different services when compared the parent brand. But shares its credibility by carrying the FedEx factor in it.

FedEx Brand Architecture

Endorsed Brand Architecture

This is exactly the opposite of what we just read above. Here the product names play the key role. The parent brand or company doesn’t make a big impact. Brands or products are independently known for their value and drives purchases. The synergy between them is often mutually beneficial, as well. Examples for Endorsed Brand Architecture include General Motors and Procter & Gamble. Everyone talks about Chevrolet and Opel as different brands. They would even choose Vauxhall over Opel, even though all these brands are under General Motors.

Hybrid Brand Architecture

This is a combination of both. In this context, brand extensions may or may not be given separate identities. They could also be associated with the parent brand depending on the situation. It enables companies to have independent strategies for various brands, and at the same time they could also leverage on the equity of the master brand when required. A good example could be Toyota, Lexus and Scion brands.

These three are the common structures employed in Brand Architecture. When deciding on a structure to be considered, it is essential that it has to be aligned with the organization’s strategy.

Regardless of your company’s size, effective brand architecture can enable you to:

  • Segment your messaging and services so that each of your target audiences hears what they want to hear and gets precisely what they’re looking for.
  • By establishing an intuitive brand architecture, you set the stage to easily add products or services as your brand grows. Your brand becomes a modular entity primed for the addition of new sub-brands. Bolster confidence among stakeholders in the strategic direction of your brand.
  • A brand with well-defined brand architecture is a brand that’s thinking about future growth. And future-minded brands are a reassuring sign for investors and employees alike.
  • When divisions or sub-brands are clearly delineated, customers can understand their unique value propositions. Plus, a customer of one sub-brand is more easily converted to a customer of another sub-brand than a cold customer with no history.

The upshot of all of the benefits above is the most valuable asset for any company: brand equity. Growing your brand equity gives you compound returns as industry authority and marketplace valuation grow with it.

7 characteristics of having a strong brand strategy

A brand strategy can take as many forms as the number of brands that exist in the world. However, they fulfill certain criteria to successfully reach their brand goals. Here are the 7 most important criteria to check if you have developed a good and effective brand strategy.


1. Provides a clear overall direction 
Without mentioning the specifics, a good brand strategy tells you the general approach you will have take to meet your goals. Look at Tesla as an example. The electric vehicle (EV) manufacturer could have entered the EV market with a value-optimising car, just as the existing Chevy Volt and Toyota Hybrid did. Instead, Tesla focused on form and function – thereby, creating a whole new luxury sports EV segment all for itself. This is a brand which is anchored by a clear vision and purpose.


2. Utilises competitive advantage
A strong brand strategy identifies areas of competitive advantage and takes advantage of these resources to address emerging opportunities. Have a look at the case of world-renowned animation film studio, Pixar. A single film is rumoured to have a production cycle of about 5 years. The brand knows that it has the world’s most creative people on board and, therefore, follows a quality-over-quantity strategy to stay on top.


brand consulting


3. Minimises resistance and barriers
Newly formed strategies bring about changes to any brand and will always encounter resistance of some sort. This is natural. A good brand strategy takes this into account and does not provide any reason for people to oppose the change in the first place. This is because the strategy has been well planned to account for existing resources and capabilities – especially those of the employees. Employees see the new brand strategy as an opportunity for personal and career growth.


4. Has a good system of action in place
A good brand strategy would have a carefully tailored system of value creation. The brand strategy actually addresses the aims of the organisation and the issues faced by the customers. In short, it adds real value. It advances the overall mission of your company and reaches out to those affected.


5. Is understood and shared by the entire organisation
Your entire organisation must internalise the strategic direction of your brand. For your employees to be able to do this, the brand strategy must be applicable and relevant to what they do at work every day. Your strategy must be valid and clear enough that corresponding operational and tactical decisions can easily follow suit.


branding strategy


6. Follows deep analysis of internal and external environments
A good strategy is one formulated after taking into consideration the many influences on the brand – both external and internal. The brand strategy would, therefore, automatically optimise the usage of your brand’s strengths to take advantage of opportunities in the market and ward off any threats.


7. Is flexible in adapting to changing conditions
The eventualities you had foreseen in strategy planning won’t necessarily be what occurs during strategy execution. A good strategy takes this into account and is flexible enough to adapt to changing or unforeseen circumstances. For instance, Emirates partnered with Hollywood actress Jennifer Aniston to showcase the wide range of in-flight facilities in a viral ad which put US airlines to shame. Following the recent ban on electronic devices on-board US-bound airlines from certain countries, Emirates recycled the same ad with a different theme: ‘Who needs tablets and laptops anyway?’ Instead of creating an entirely new campaign to address the latest developments, it simply shifted focus to how its in-flight entertainment is the perfect substitute for personal electronic devices.


At the end of the day, your brand strategy is the most deciding factor of your customers’ happiness. So, don’t hesitate to spend a good amount of time and effort in modifying your brand to fit our guidelines discussed above.

5 Reasons Why You Need a Digital Marketing Strategy

There is a huge misconception that a digital marketing strategy is required only for big brands with deep pockets. However, the fact is that having a digital marketing strategy, irrespective of the size and scale of your business, can make a huge difference to your end results, if executed properly. A digital marketing strategy is a must for any business that is looking to grow and sustain itself in the long run.

Industry reports reveal that 47% of businesses undertake digital marketing initiatives without a defined strategy. As a result, firms engage in multiple experimental campaigns and end up burning their marketing budgets unnecessarily. While experimenting is good and also recommended by industry experts, it’s important that you set timelines to draw results out of your experiments and also decide on course corrections. An in depth analysis of your ROI out of your digital marketing campaigns and consistent optimization are both critical for achieving great results.

Now that you have understood the importance of having a digital marketing strategy, let’s take you through the top 5 reasons why a digital marketing strategy is required for every business.


1. For a clear DIRECTION

You may have a general idea regarding what you want for your business from the digital space. Try to pen down these ideas, along with how you would achieve them? I’m sure you’ll be struck by the numerous thoughts that flow in and you will soon realise that a casual approach wouldn’t help you progress with the general digital plan you initially had in mind.

You’ll begin to think more deeply about your customers, goals and objectives, target market, brand and its unique selling points and a lot more. The process could be pretty overwhelming especially if you’re a beginner or new to the digital environment. But, I bet if you fight this battle and draft a digital marketing strategy for your business, you’ve taken the first step towards achieving your desired results.


2. To COMPETE in the online space

Many businesses fail to realise the importance of having an online presence and the proportion of customers they’re losing out only because their business can’t be found on the internet. The loss could be huge and in some cases, your absence could be in fact paving growth for your competitor who has already established himself in the online space. So, make sure you think through these scenarios and carve out your strategies accordingly.

By defining a strategy, you’ll gain a better understanding on how you can leverage your business to attract more online share and what are the essential steps to be taken in order to achieve this. Also, always keep an eye on what your competitors are doing online and what marketing strategies are working for them. You can take lessons from these and improvise & implement your plan in a far more efficient manner. Keep this in mind – your digital plan shouldn’t be just to acquire new clients, it should also focus on engaging existing clients that would make them stay loyal to your brand.


3. To INTEGRATE your entire marketing strategy

Digital Marketing works best not when it is performed in silos but when it’s integrated with offline marketing activities. One marketing tactic alone will not help any business. You will have to identify, try and test several channels for your business and mix them in various proportions to achieve full potential.

These days, a mix of online and offline marketing is what most businesses opt for. But when you choose this, it’s important that your entire marketing plan is integrated with both online and offline marketing activities. This is crucial in order to maintain consistency in all your marketing messages among all audiences and across all channels. The key here is to have an integrated marketing plan that publish and distribute integrated messaging across all channels including website, social networks, advertising campaigns, newsletters, catalogues and so on.



A digital marketing that clearly lists out the metrics you will measure in each stage will help you analyze your results against set benchmarks and also optimize your campaigns to get closer to your defined KPIs. A strategy that is well drafted and integrated would also help your business achieve operational efficiency by avoiding duplication and through better utilisation of available resources. Further, it would help in tracking progress and also re-tuning the strategy in response to changes in the market and evolution of technology. A strategy that is flexible to incorporate such tweaks based on industry trends can become invaluable in helping you ensure that your marketing tactics stay optimized over time and do not fall behind.


5. Since the world is going DIGITAL

Yes, the world is no longer ‘going’ digital. It’s already become digital and this is pretty evident by the increasing number of users who are getting online. Checking on a brand’s online and social presence to understand brand maturity or to assess product (or service) quality through online customer reviews and feedback has become a crucial step in almost every customer’s buying journey. Therefore, it’s important your business reaps the benefits out of this mass audience who are present on the internet by formulating a digital marketing strategy tailored to your needs that will ultimately enhance your business profile in the long run.


How to Create a Strong Brand Strategy in Three Stages

Brand strategies come in all shapes and sizes. Designing one that fits your brand and company goals is one of the most rewarding and profitable assignments you can engage in. You already know why a brand strategy is important. Your next step will be to formulate a compelling brand strategy. Although every company follows a slightly different path, we are providing here a list of essential steps to create the perfect road map to reach your brand objectives:


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Where is your brand right now?

Have a look at your mission statement, vision and values. What does your brand stand for or believe in? This should be the backbone on which you develop your strategy.

Carry out a SWOT analysis. This gives you a feel of your brand’s current strategic position. Start by conducting an honest internal audit of your brand’s strengths (S) and weaknesses (W) and a realistic study of its external opportunities (O) and threats (T).

Review the data you have collected. Try answering the following questions about your brands:

  • Where is your brand right now? Look at what your customers and employees are saying about your brand. How do you compare to other brands in the market?
  • Do you have a long-term goal for your brand? To what extent has your brand achieved this goal? Have you been following a plan or just been going along with the market?
  • Which of your brand strengths can you leverage? Which of your brand weaknesses are an obstacle to reach your true brand potential?

Having answered the following questions, you can now move on to the next stage in creating a brand strategy.


branding strategy


Where do you see your brand in the future?

This is a forward-looking stage in brand building. There are quite a few factors to consider when deciding on the goals for your brands. Just as in the first step, take a good look at your vision and mission statements. Your brand, just like any other part of your company, should be working towards the future you want to create for your company. Your brand objectives must be synchronised with your company goals. If you get stuck, try imagining what you would like to see differently in your organisation in a year’s time or in five years’ time. How will, say, increasing your brand awareness help achieve your company goals? If you cannot succinctly answer this, then most probably increasing brand awareness is not the ideal brand objective that fits into the bigger corporate picture.

Your brand goal is to ultimately make your customers view your brand in a particular way. You should be able to answer how your brand being perceived in this specific way will help you reach your company mission and vision.


brand strategy goals


How can you reach your brand goals?

This is the stage where you use your company values as a guideline to reach your brand goals. An ideal strategy matches your company’s strengths with external opportunities and provides value to your customers at the same time.

Your strategy might be to differentiate your brand from competitors based on certain product qualities or technological factors. Which factor you choose to build your sustainable competitive advantage might depend on your brand strengths, current market demands or trending opportunities. This is where the SWOT analysis you carried out in the first stage comes in handy.

Break up your brand goals into smaller objectives. These are like action plans which should state what, when and how to accomplish and who is responsible for completing. Your brand values should always underlie all these aspects of your short-term performance targets. Set quantitative and financial targets as well so that your brand meets any sales or revenue-related company objectives. List relevant key performance indicators to track your brand’s progress in meeting both short- and long-term objectives.

After all this strategizing, you need to make sure your plans are being properly implemented. Perhaps your chosen way of doing a task is more costly than expected or a certain campaign is not getting you enough leads. It is important to have frequent performance analysis to identify the gaps between actual and desired conditions. Actions to reduce these gaps should immediately be taken. This revision of your brand strategy means that strategizing is a dynamic process which does not have a fixed end.

No one will deny that creating a brand strategy is hard work. It does require time, effort and overall dedication from the company. However, the fruits of all these works, especially the changes in the brand awareness and customer perception, are hard to ignore. That is why we recommend that you spend as much time as you require to take all factors into consideration while designing your brand strategy.

4 Reasons Why Brand Strategy is Important for Your Company

Brand strategy is such an understated word. As marketers, we sometimes truly do not understand the full extent of the word and often abuse it. Strategy is the overall game plan to reach a long-term goal. For brands, these goals could be anything from increasing brand awareness to expanding market share. A strategy would be the outline of the plan on how to reach these goals. All other decisions taken by your marketing department or company are sub-plans of this grand plan. The brands you love and admire the most have a clear-cut strategy on how to make you, their loyal customers, engage with them on a constant basis.

Strategy is often viewed suspiciously by key decision makers. Often marketing managers state the word strategy is used by agencies to offer unnecessary additional ( and billable) service. A brand strategy is not something to be ignored or taken lightly. In fact, here are four  most important reasons why every company should have a well-defined  strategy:

[su_heading size=”15″]1. Strategy is vital in shaping how your customers perceive your brand[/su_heading]customer


Your strategy is the master plan and the bedrock on which all decisions pertaining to your brand is based on. Strategy builds on your company’s vision, mission and values and makes sure these are incorporated in every decision made by the company. Strategy makes you look at your brand’s origins and compels you to question why your brand started out in the first place.


[su_heading size=”15″] 2. A well-developed strategy saves time, effort and money[/su_heading]



If your long- term goal was a destination, then your strategy is the route to get to that final destination. Your brand strategy will tell you how to reach those goals related to your brand. A thorough strategy will guide your employees in every brand-related task they carry out – from the layout of your website to how you answer calls from customers. This means employees do not diverge from your overall plans and goals when making decisions. Also, your company does not lose effort in bringing unfocused employee activities back to the original plan.


[su_heading size=”15″] 3. Strategy gives your company and employees a sense of purpose and motivation[/su_heading]



Once a strategy is formulated, you and your employees know what to achieve and how to achieve it. I t is now clearer and easier to create smaller goals and tasks, in line with your strategy, to reach your final goal. Your employees will now be more focused, and this enables everyone in the department (and even in the organisation) to work towards the same objectives. As a result, all customer touchpoints provide a consistent message about your brand. This consistency ensures that customers know what to expect when they interact with your brands – this puts customers at ease and increases brand awareness and loyalty.


[su_heading size=”15″] 4. A brand strategy is more than just the visuals[/su_heading]



Just like how your brand is something more than the logo and the colours, a strategy is more than choosing this logo and colour palette. A brand strategy is the plan to make sure your customers (both existing and potential) view your brand in the way you desire.

Simply having a strategy does not guarantee your goals will be met. Apart from being goal-centric, your strategy must be customer-oriented. In the end, your brand is how your customers experience it.Additionally, all decisions derived from the strategy should also be goal and customer focused. A strategy is something you should be spending a substantial amount of time on. And remember, always stay true to your company values and mission to develop an authentic strategy.

Adorable Valentine’s Day Digital Media Brand Campaigns that won our Hearts

During Valentine’s week, more brands are now trying to lure customers into a bond of love with them, even if they do not sell Valentine’s Day related products. It is now a custom for many brands to play cupid by injecting some love into their marketing campaigns leading up to February 14th. We look at 5 examples of brands seeking to help their customers fall in love with their loved ones, as well as with the brands, through digital media marketing campaigns.


#O2Tweetheart Twitter Contest

In 2013, Telecommunications firm O2 hosted a Twitter competition in the UK where they asked people to tweet their Valentine’s Day messages to their loved ones using the hashtag #O2Tweetheart. These tweets of love were broadcasted on screens in stores across the country – taking online conversations into the real world. One lucky tweet selected at random won a £500 bag of vouchers for Malmaison Hotels, so a couple could arrange a romantic getaway. Also, 20 selected tweets received £50 vouchers.



Flipkart Gif Delivery Microsite Campaign

In 2016, one of India’s largest e-commerce company took to the business of delivering gifs. The brand built a microsite housing 50 gifs for different kinds of love, and you can choose any and send it to the person it reminds you of. There are adorable gifs capturing the little moments of love in our everyday lives, and there’s one for everyone – families, spouses, lovers, BFFs, pet lovers, and more. Along with gif deliveries, the microsite is also driving sales for its Valentine’s Day gifts and gift cards.


#PilotLoveGuru Social Media Campaign

Pen brand Pilot says that love has been commemorated with handwritten love notes for centuries, but it is often difficult to pen and post a Valentine’s Day message in this busy digital age. That’s why, for the past several years, the brand runs its ‘Pilot Love Guru’ campaign, which brings the heartfelt written word into the digital space by creating custom one-of-a-kind handwritten notes to send to those we love, through social media.
To participate, customers can tweet, tag, comment or share their valentine’s name with the hashtag #PilotLoveGuru on Twitter, Instagram, or Facebook. Pilot’s specially trained ‘Love Gurus’ will hand-write a personalized and heartfelt message and send it to the valentine via the selected social network. Each message is customized based on the customer’s original message to Pilot. The brand says the #PilotLoveGuru campaign has already played cupid for hundreds of lovers and friends. Pilot has seen a 20 percent increase in love messages each year.


Cadbury Dairy Milk #SayItWithSilk Microsite Campaign

In 2016, the premium chocolate brand from Mondelez India was all out with its flagship Valentine campaign #SayItWithSilk that enabled couples to express their love to each other with a microsite that created personalized videos. On the microsite, one needed to answer a few questions like what their partner means to them, select appropriate stickers and submit along with email id. A video is generated that is shareable on social media as well as downloadable. Adorable visuals and gifs were used to amplify the social reach, and drive more people to visit the microsite.


Krispy Kreme UK Love Roulette Online Game

In 2012 and 2013, Krispy Kreme UK ran a ‘Love Roulette’ game to help singles find love and a free doughnut, with just one spin. Users can access the game through the Krispy Kreme UK website or its Facebook page, and are asked to provide their Twitter name, and their sexual preference – male or female. The roulette then matches the user with a potential partner and any successful pairing who strike up a conversation using the #krispykremeloveroulette hashtag will be automatically entered into a prize draw for the chance to win a dozen Krispy Kreme doughnuts. As an added incentive, participants received a voucher for a free doughnut of their choice when they bought any of the Valentine’s special range of donuts.





4 Creative Social Media Brand Updates During Super Bowl Sunday

Like a champion is crowned at every Super Bowl, brands also win big with their Super Bowl commercials that are aired at increasingly high priced TV ad slots. But in the age of social media, both big and small brands can score a touchdown on Super Bowl Sunday. An estimated 78% of consumers engage on social media while watching the annual championship game of the National Football League (NFL). So let us scroll back to 4 ingenious social media posts by brands, during the most-watched television broadcast in America.



The flavoured tortilla chips brand bought tickets for fans and created a large Dorito-shaped section in one of the end-zones in the stadium. Then they tweeted about it.



The cereal brand saved an image for just the right moment, which happened to be the game-ending interception at Super Bowl XLIX.



When the stadium experienced a blackout during Super Bowl XLVII, the sandwich cookie brand sent a tweet to capitalize on the unfortunate turn of events; and became massively popular on social media.


Captain America: The Winter Soldier

Marvel Cinematic Universe used this screen grab from their upcoming movie, which mirrors the rough tackles and fouls of gridiron football.

This year, as the American Football Conference (AFC) champion New England Patriots battle it out with the National Football Conference (NFC) champion Atlanta Falcons at Super Bowl 51 for the Vince Lombardi Trophy, brands will line up their social media posts to get in front of a large audience and be the next viral marketing benchmarks.

From Prada to Nada: Top 5 brands who bid farewell to the Super Bowl 2017

It’s the Super Bowl weekend. For marketing geeks around the world, it’s Christmas. Forget the game, forget the players, forget the half-time performers. Let’s focus on the real stars of the show – the ads.

Super Bowl ads are nothing short of legendary. The biggest agencies are hired, the biggest budgets are flaunted, the biggest Hollywood stars are displayed, TV ratings average 100 million views. So, everyone wants to be part of the action, right? Wrong. The numbers just do not add up anymore. The price tag for the 30 seconds slot has increased from $4.2 million in 2014 to $5.5 million in 2017. Meanwhile, viewership has taken a tumble. After a constant increase of nearly 3 million viewers from previous years, the Super Bowl is once again showing signs of declining TV ratings. In 2015, there were more than 114 million viewers. This reduced to 111.9 million in 2016.

While some brands will make a Super Bowl debut in 2017, the longest tenants are vacating. Here are the top 5 brands who won’t be showing up for the Super Bowl 2017:

  • Toyota
  • Visa
  • Doritos
  • Mini USA
  • Heinz

Dorito does not seem to be the only brand which parent company Frito-Lays is pulling out of the Super Bowl. It’s Crash the Super Bowl contest was aimed to democratise ad selection process: instead of boring old ad executives, general masses were given the power to choose works from independent filmmakers. Would a pull-out mean Frito-Lays has fully democratised the process?

While American and German automobile brands will be revving up their engines for the Super Bowl 2017, Japanese favourite Toyota will be ending their 5-year annual attendance. Lack of product launch around this time for this year has been cited as the main reason. For strategic purposes, all new product launches are to take place during late spring or early summer.

Visa has rolled back its association with The Big Game. You won’t be seeing any more cute little children asking cute little questions to NFL legend Ray Lewis as seen in the brand’s 2016 ad campaign. All you will see now is the payment option on the online checkout page for the NFL Shop.

Perhaps the general trend of reducing expenditures on traditional advertising mediums has finally caught up with the Super Bowl. Unless a brand is mentioned in listings of top Super Bowl ads on various platforms, the results of advertising on the Super Bowl are dismissive and definitely not worth the few million dollars per 30 seconds slot. Irrespective of this, there are still brands out there which have yet to experience airing their ads to more than 100 million viewers at one go. As long as there is demand, the $5 million price tag will always be around the Big Game.


Susanna Mamen

Brand Strategist

Fascinating Holiday Brand Campaigns of 2016

Every holiday season, countless businesses mobilize to cash in on the spending frenzy, with holiday marketing and promotional campaigns. And some brands create lovely and heart-warming video ads that catch our attention because they tend to remind us of something.

Our criteria for this collection is purely based on creative storytelling, because they delighted, inspired and touched us. Congratulations to all the agencies and brands listed here, for showcasing brilliant advertising in the 2016 festival season.


Buster The Boxer – John Lewis 

The ad features Buster the dog, a family, and the neighbourhood’s wildlife. A virtual reality version of the advert was recreated in the upmarket department store’s flagship Oxford Street store. John Lewis also sold plush toy versions of the featured animals, woodland animal-themed children’s books, pyjamas and trampoline. The retailer has said that 10% of all toy sales will be given to the country’s Wildlife Trusts charities.

Client: John Lewis  |  Agency: adam&eveDDB


Frankie’s Holiday – Apple

The ad shows Frankenstein, long confined to his secluded mountain cabin, extending a festive olive branch to the neighbouring villagers in the form of a classic holiday tune. It serves as a reminder that holidays aren’t just for friends and family; they’re about opening our hearts to everyone. This ad limits product placement to a single iPhone 7 with Voice Memos being used to record a small music box.

Client: Apple | Agency: TBWA


A Coke for Christmas – Coca-Cola

This commercial was released in Spain and is part of the soft drinks giant’s biggest Christmas campaign in five years, which included the Coca-Cola truck touring the UK. The spot features a young boy spreading festive cheer by giving Coke bottles to the likes of his dad, mum and a hard-working shop assistant.

Client: Coca-Cola  |  Agency: Sra. Rushmore, Madrid


Adik – Malaysia Airlines

The national carrier wanted to send a heartfelt message to Malaysians preparing to visit their villages for the Eid festivities – ‘Love knows no boundaries’. This commercial with the hashtag #BolehAdikIkut shows Adik – the family cat, initially unable to go to the family’s hometown despite much persuasion from the daughter. At first, audiences would think Adik refers to her little brother, which keeps us guessing why she continues requesting her parents. In the end, the airline makes it possible to reunite the little owner with her pet cat.

Client: Malaysia Airlines   |  Agency: M&C Saatchi


Ginger Deer – Lowe’s 

The ad features a gingerbread man with antlers that doesn’t fit in with the rest of the cookies. He tries hard to find his own way, eventually showing the rest of the cookies that his uniqueness is what makes him special, and is welcomed by fellow gingerbread characters.

Client: Lowe’s  |  Agency: BBDO New York


Be Present – Huawei 

This commercial was released in Israel, and shows a family suffering from a serious lack of communication and personal contact, busy working on their electronic devices – a real problem in today’s fast-paced world. Encouraging families and friends around the world to put down their tablets, laptops and phones this Christmas, the advert finishes with the message – ‘We know that it’s easy to get carried away by our great smartphones, but once a year put them aside and Be Present. Make the special moment possible.’

Client: Huawei  Agency: LH-TBWA, Yehud


English for Beginners – Allegro 

This commercial by Polish online auction website Allegro, about an elderly man’s determination to learn English, is both funny and moving. We’re not sure what his objective is, until when he travels to England to meet his granddaughter for the first time. The families of nearly 1 million Polish people, who migrate to the United Kingdom in search of a job, share the same experience of overcoming obstacles to reunite with their loved ones living far away.

Client: Allegro  |  Agency: Bardzo, Warsaw


Home For Christmas – Waitrose

This commercial by the British supermarket chain focuses on the extraordinary annual winter migration of a Scandinavian robin, as it battles against weather conditions, high seas, hawks and exhaustion, to reach its preferred British garden to find food, warmer climes and a breeding partner. The idea is that the robin acts as a metaphor for the journeys we all make to be with our families and friends at Christmas; the efforts we take in getting home to connect with loved ones, the joy of welcoming guests and enjoying the best food and drink.

Client: Waitrose | Agency: adam&eveDDB


Holiday – Audi 


This commercial promotes the ‘Season of Audi Sales Event’, which occurs every holiday season, when the car maker will pay the first month’s lease payment on select new Audi models.

Client: Audi | Agency: MediaCom


Together – Vodafone 


The ad shows a mother and her children waiting on Christmas eve for their firefighter father to come home after work, for the traditional Christmas family dinner. But he informs them that he’s caught up on duty. So the family takes the Xmas décor and dinner to the fire station, where the family is united. They set up the décor and have the Christmas dinner along with his colleagues.

Client: Vodafone | Agency: Grey London

Year in Review 2016 | A snapshot of an year at Whyletz

2016 has been a wonderful year at Whyletz. When we look back, it clearly shows the miles we’ve passed in the 365 days; when we look back. Looking back to 1st January, we are proud about this amazing journey.

Here is a snapshot of 2016 at Whyletz.

Every brand is a shining star. And in the wide sky of business, brands those shine well only get noticed. Our 2016 started with ‘We are Starmakers’ Campaign.



Ajmal completed his internship in branding design with us. Here is the farewell to him.


Product shoot for Kerala’s leading PVC pipe brand happened in January


Books are favourites all the time. And we make sure our team will get the best resources in time. Here are some arrivals to our library.


Here we build brands with the utmost care and perfection with a personal touch. Like pottery, we are potters of brands. We thought of making itself as the theme of an office art. Lola is finishing her art piece portraying the theme of Whyletz.


We love art and creativity. And our team is good in the craft. Our associated product brand ‘ThinkinPark’ introduced hand-crafted ‘Full Moon’ notebook series. Our team is busy making it.



Whyletz started as a brand on 1st March 2011. And today is the 5th Anniversary of Whyletz. Here we celebrate!

Getting ready for 5th anniversary. #5YearsofWhyletzing

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Born for brands. Team Whyletz 2016 Photoshoot in April.


Arabian Travel Market in Dubai is the market leading, international travel & tourism event unlocking the business potential within the Middle East. It was an awesome experience to see the global travel trends and opportunities.


Yatrachef delivers food at your seat when you travel with Indian Railways. Here is the package design we did for them


Whyletz Ifthar party for this Ramadan.


Whyletz team attends ‘Digital, Mobile, Social: Lessons for artist and other creatives’ Workshop by Sree Sreenivasan; Organized by Kochi Muziris Biennale Foundation

This Onam, we recreated the happiest maavelinaad through illustration. And here is a look back to our Onam celebrations.


Our onasadya ?

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Team at Kerala Travel Mart 2016

At #Keralatravelmart2016 #ktm2016 #Kerala #travel #tourism #incredibleindia

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Whyletz blog is selected into the list of Top 100 Branding Blogs on the web.


Whyletz has been the design and community partner for 1st MPowered Summit in Dubai


Client site visit. WIP – Orchid Village by Caletal Developers

Team presence in Global Islamic Economy Summit in Dubai

regram @ajvaseem @whyletz_ team at #GIES2016

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Attending 36th GITEX Technology Week in Dubai

Dubai Police.

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Whyletz CEO attends one of the world’s biggest technology conference Web Summit 2016 in Lisbon

Ronaldinho and Luis Figo on stage! @websummit #WebSummit #Lisbon

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So let's start. @websummit #websummit2016 #websummit #eurotrip

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Coffee with @facebook #websummit

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Architect student Viswesh Warrier completes his internship with us on branding and design.