Olympics – the global celebration for sports is a global celebration of brands too. Brands are eagerly waiting for this moment that is going to be highlighted around the world. And they are well prepared for this commercial battle with their competitors, for this rare moment. Brands invest huge money and effort to be remarkable in the industry by their olympic campaigns. And those campaigns are strong, powerful, fun mixed to mark their presence. And those are committed to make an impact, share a value and inspire millions of people around the globe.
Here, we are listing some of the brand campaigns made for Rio 2016 that we found notable and interesting.
ONE WORLD, ONE ANTHEM, BY SAMSUNG
UNLIMITED BY NIKE
The label for the most adorable ad this Olympics undoubtedly goes to Nike‘s ‘Unlimited Future’ created by Wieden + Kennedy. The ad that starts with “Life’s not fair” goes on to be an inspiring speech for these ‘growing athletes’.
With ‘Unlimited Future’ came ‘Unlimited’, where the ad refers to the unlimited potential of athletes and endless possibility of Nike’s designs.
“Unlimited means never defining oneself by what came before,” the brand says. “It means defying expectations, even one’s own. Unlimited declares that there is no ‘happily ever after’ and there’s no ‘too far.’ There’s only ‘What’s next?’ ”
GOLDEN FEELINGS BY COKE
DEFY LABELS BY BMW’S MINI
A series of 9 ads by BMW‘s Mini by Butler, Shine, Stern & Partners with the theme ‘Defy Labels’ carry a strong mantra – which Serena Williams says, ‘the only label that matters is OLYMPIAN’. Here’s the campaign teaser tat targets the Mini mind-set.
The 8 ads stars the Olympians Ibtihaj Muhammad, Serena Williams, Carlin Isles, Jake Gibb, Morghan King, Carlos Balderas, Claressa Shields and Cullen Jones.
BUILT FOR GOLD BY BMW – FOR PARALYMICS
BMW, with KBS, created a dramatic and powerful spot starring Josh George in a BMW-designed performance wheelchair, supporting Paralympic Games.
APPLE’S THE HUMAN FAMILY
Apple’s Rio spot, produced by TBWA/Media Arts Lab, was nothing but simple, having Maya Angelou narrating her poem ‘The Human Family’ and built on ‘Shot on iPhone’ campaign. Analyst Jan Dawson pointed out on Twitter, “Apple’s Olympics ad is a nice antidote to all that’s going on in the world (and the US in particular) at the moment.”
ONE JOURNEY, TWO TEAMS – UNITED AIRLINES
United Airlines, the official airlines of Team USA, felt the pain everyone goes through when one tries to navigate the check-in at any airport! This ‘One Journey. Two Teams.’ showed how both United employees and American Olympians do their best to get to the gate on time! This ad by mcgarrybowen stars real-life athletes.
THE CORNER BY POWERADE
“Fighters don’t choose to become fighters”. The ad features US Olympian Shakur Stevenson and was created by Wieden + Kennedy.
RULE YOURSELF BY UNDER ARMOUR
Under Armour, the originator or performance apparel, together with the ad agency Droga5, came up with ‘Rule Yourself’ ad, which has now become one of the most shared Olympics spots ever. What made so sharable is Michael Phelps’ intense training process and the track from The Kills.
THE SWIM BY VISA
Not everytime do you see a refugee, and not everytime you see a refugee competing in Olympics. ‘The Swim’ by VISA, created by the agency BBDO highlights Yusra Mardini (one of the 10 athletes in Refugee Olympic Team) & her journey from war-struck Syria to Berlin.
Another campaign by VISA strongly stated that, just like the heart of an Olympian, VISA is always performing.
ATHLETES & THEIR STRONG PARENTS – BY FATHERLY
From Michael Phelps’ proud mom to gymnast Aly Raisman’s hilariously nervous parents, the Rio Olympics has so far been stacked with awesome moments of parents cheering on their Olympians from the stands. Before any one of them went for the gold, their parents were encouraging them on a much smaller stage.
The parenting website Fatherly came up with a video of future Olympians and gave dads their due.
THANK YOU MOM BY P&G
P&G’s brilliant ad ‘Thank You, Mom’, created by Weiden + Kennedy & directed by Jeff Nichols of Rattling Stick, is quite familiar – showing the athletes and moms embracing after Olympic victory. The campaign celebrate moms and zeroes in on strength.
Sources: AdWeek, YouTube