MasterCard‘s (known as Interbank in 1966 and MasterCharge till 1979) logo and name has changed since 1968, and at the core, the two overlapping circles in shades of red and yellow have remained the same. MasterCard is undoubtedly one of the unique brand and most recognizable brand mark appearing on millions of cash machines and billions of credit cards.
“We haven’t touched our brand mark for about 20 years now and the company has changed really dramatically in that time,” says Chuck Breuel, VP Brand Marketing at MasterCard. “We’ve expanded all of our products and services and that’s really accelerated over the past few years, so we took a look at the logo and said, ‘I think we can do some things to have it more closely reflect where the company is’. To make it simpler, more impactful in a way, but still instantly recognizable,” he says.
Logo on Credit Cards
Overall, the new look is a clean break for Mastercard to establish a clear house style that stems from the simplicity and crispness of the new logo.