Is there a Difference Between Product & Brand? Yes!

Is there any difference between a product and a brand? On the surface it probably seems like there is no difference. But when you dig a little deeper, there actually is a big difference between a brand and a product – a huge one. To sum it up, the difference is emotional.

 

Products perform a function.
They have properties that when combined together do something for customers. The problem is that within any given category, most products perform similar functions. There’s very little differentiation. Ingredients are ingredients and they tend to be the same across a category.

Products are all about what they do for people. Products fulfill a customer’s needs.

Functions, ingredients and needs — that’s what makes up a product.

 

Brands offer an emotion.
Brands are actually quite different from products because they don’t just cover a customer’s needs, they fulfill a customer’s wants.

We don’t fall in love with products — we fall in love with brands. Brands offer a promise and an emotion. Brands are about how they make people feel. Brands fulfill a customer’s wants. Promises, emotions and wants — that’s what makes up a brand.

The big difference. In short, while you may need a product, you will want a brand.

So for example, I may need a cup of coffee, but I personally want to get it at Starbucks.
Coffee is the product in this case and caffeine is the ingredient. I need it to get going in the morning and I could get it literally anywhere, including at Dunkin’ Donuts, the corner market or at home. But I choose Starbucks.
Starbucks is the brand in this case, and the experience at Starbucks is the emotion I want in the morning. I want a Starbucks coffee because of the unique experience I get and from how it makes me feel. It prepares me for the day ahead and makes me productive in the morning. With Starbucks coffee, I am ready! I want Starbucks for how it makes me feel.

Products equal functions. Brands equal emotions.

 

Source : http://www.entrepreneur.com/

10 Must-Use Social Media Strategies for your Brand

An integral part of your business success is reaching customers through inventive and comprehensive social-media marketing campaigns.

Here are some tips to help build up your following and your brand.

  1. Make your tweets stand out.

If you don’t want your posts to get lost in the Twitter stream, make sure to include an image, related link or even an emoji to separate your missives from the torrent of other tweets.

  1. Express yourself with longer posts.

If you feel limited by Twitter’s 140 character count, feel free to expand on a point with posts on platforms like Tumblr, Google+ and LinkedIn.

  1. Strengthen your Facebook network.

If you find that you aren’t getting the response you are after from your company’s Facebook page, create some groups to spark more connections and conversations around your product and brand. Your customers can also choose to get updates from you this way.

  1. Inspire action.

Include call to action buttons (i.e. “like this page” and “learn more”) in your posts to gain more traction, clicks and conversions.

  1. Stay top of mind.

Market and post consistently across multiple platforms. Tailor your posts for each community and be sure to include links to your other social accounts in the bio and about sections so customers know where else to find you.

  1. Make connections.

You’re not just selling a product or a service, but a larger network. If you know of people in your orbit who would benefit from meeting, whether they are an investor, advisor, client or customer, make the introduction – you and the brand be well remembered.

  1. Share your feedback.

When you get positive feedback from a customer, don’t be afraid to highlight it. Retweet customer praise, thank individual customers on your Facebook page and consider a crowd sourced, user-generated campaign.

  1. Veer off the beaten track.

If a marketing idea appeals to you but you’re not sure if it’ll work, do the research but give it a try anyway. People will appreciate something a little unusual, and it could go viral.

9 . Stand behind your actions

Being honest, forward and entirely reasonable will win support from social media audience and will gain new paying clients.

  1. Put a positive spin on things

Emotions are contagious and people love optimism. Social media users are more likely to follow you if you share happier updates all the time.

 

Source : www.entrepreneur.com